Brief Summary
Yazid Bahraoui, a real estate developer with a large social media following, shares his journey into the real estate business, content creation, and the launch of his startup, Tachrone.ma. He provides advice for aspiring real estate developers and content creators, emphasizing the importance of on-the-ground experience, building trust, and understanding your audience.
- Real estate development is best learned through practical experience.
- Content creation is essential for building trust and attracting clients.
- Understanding and addressing your audience's needs is key to a successful business.
Introduction
The host introduces Yazid Bahraoui, a real estate promoter with a significant social media presence, to discuss real estate investment, content creation, and entrepreneurship in Morocco. The episode aims to provide insights and advice for those interested in entering the real estate market and leveraging social media for business. The host also encourages viewers to subscribe to the channel for more content.
Présentation de Yazid Bahraoui
Yazid Bahraoui introduces himself as a 34-year-old real estate developer, husband, and father. He explains that in addition to his primary activity in real estate development, he has been creating content related to real estate for the past year and a half. He also mentions the recent launch of a community for people involved or interested in real estate development.
Débuts dans l'immobilier
Yazid recounts his initial uncertainty after completing his master's degree in international management and logistics. He experimented with marketing roles before a family opportunity arose involving a plot of land. Instead of selling it, they decided to subdivide it into lots, marking his entry into the real estate sector.
Lotir un terrain
Yazid explains that "lotir" involves taking undeveloped land, making it viable by connecting utilities, paving roads, and dividing it into parcels. The "lottisseur" then sells these parcels to real estate developers who construct buildings on them. His initial experience with land subdivision led him to befriend developers and observe their operations, inspiring him to pursue real estate development himself. He realized that with capital and information, anyone could enter the field.
Les étapes pour se lancer dans l'immobilier
Yazid outlines the key steps in real estate development, starting with purchasing land, which he considers the most critical and challenging step. He emphasizes the importance of finding land at the right price and in an area with future development potential. He also stresses the need to conduct due diligence by checking administrative documents to understand building restrictions and avoid potential issues. He shares an example of a friend who faced problems due to not checking the "note de renseignement" (information note) before buying a property.
Débuts dans la création de contenu
Yazid discusses how he started creating content a year after beginning his first real estate project. He realized he needed to attract clients and came across advice about using content creation and personal branding for B2C sales. Inspired, he decided to leverage his passion for video and editing to create content about his real estate projects.
Notoriété sur Instagram
Yazid explains that his Instagram following grew rapidly, with each video gaining around 20,000 followers. He attributes this to the lack of available information on real estate development in Morocco and the appeal of seeing someone share concrete, behind-the-scenes insights into the profession.
Conseil pour créer du contenu
Yazid advises those starting out to focus on subjects with limited information available. He notes that many Moroccans aspire to invest in real estate but lack reliable resources. By providing concrete examples and insights, content creators can attract a curious audience.
Business model des créateurs de contenu
Yazid suggests that content creators should not rely solely on brand collaborations due to their instability. Instead, they should develop their own businesses that cater to their niche audience, offering more stable revenue streams. He explains that collaborations typically involve brands or agencies contacting creators with briefs, which the creators can accept or decline based on agreed-upon prices.
Création de Tachrone.ma
Yazid shares the origin story of Tachrone.ma, which stemmed from the numerous messages he received seeking recommendations for reliable professionals in the construction industry. Recognizing the need for a platform connecting individuals with trusted experts, he envisioned a marketplace to bridge this gap. He initially considered a formation-based approach but ultimately focused on creating a platform to connect people with construction companies.
Développement de Tachrone.ma
Yazid details the steps involved in developing Tachrone.ma, starting with brainstorming sessions with his wife to refine the idea. They then enlisted a developer friend to assess feasibility and a designer to create platform mockups. He emphasizes the importance of simplicity in design to ensure a user-friendly experience.
Financement de la plateforme
Yazid mentions that Tachrone.ma was initially funded through personal funds. The developer and designer were co-founders, which helped manage costs. He highlights that the project started in November 2023, shortly after he began content creation.
Premiers retours sur le projet
Yazid discusses the communication strategy for Tachrone.ma, which involved teasing the project's development on social media to build curiosity. Upon launching the Instagram page and a landing page for pre-registration, they received over 2,000 company pre-registrations and 500,000 interactions, demonstrating the power of content creation in attracting potential users.
Message aux créateurs de contenu
Yazid advises entrepreneurs to embrace content creation to enhance partnerships and recruitment. He encourages them to start with simple tools like a smartphone and a good microphone, focusing on transparency and showcasing their daily activities. He believes that authenticity and trust are crucial for connecting with audiences.
Équilibre vie privée / réseaux sociaux
Yazid emphasizes the importance of setting boundaries between personal and professional life on social media. He notes that there is no universal rule, and it depends on individual convictions.
Communauté Club Promoteurs
Yazid discusses the launch of "Club Promoteurs," a community for real estate developers and aspiring developers. This initiative provides opportunities for networking, expert access, and preferential rates with suppliers and "lottisseurs". He shares a story of a community member finding a project partner through the platform.
Objectifs de Tachrone.ma dans 5 ans
Yazid states that the goal for Tachrone.ma is to become the leading platform for connecting professionals in the BTP sector in Morocco. He also expresses interest in expanding to other countries in Africa and beyond.
Création vidéo
Yazid describes his content creation process, which involves spontaneous idea generation, scriptwriting, filming, and editing. He aims to post a "reel" every three days, dedicating three days to each video. He emphasizes the importance of storytelling, starting with a question, simplifying language, and presenting ideas clearly.
Gestion des projets
Yazid explains that he manages multiple projects by staying in constant communication with his team and integrating his personal and professional life. He juggles his responsibilities in real estate development, content creation, and startup management.
Son conseil aux jeunes entrepreneurs
Yazid advises young entrepreneurs to fully commit to their ventures and focus on their goals. He shares that he has reduced time spent on leisure activities to dedicate himself to his projects. He encourages them to seize opportunities and give their all while they are young.
