TLDR;
This video outlines a three-step method inspired by Lana Del Rey's career for artists to achieve success by embracing their true selves and creating a unique artistic world. The steps include:
- Running with the Wolves: Reconnecting with the soul of your art and refusing to conform to popular trends.
- Creating an Alter Ego: Developing a persona to handle adversity and explore creative sides.
- Creating a World: Building a cinematic and visual environment that encompasses all artistic expressions.
Run With The Wolves [0:45]
The first step involves embracing one's true artistic nature by "Running With The Wolves." This means reconnecting with the core of your art, identifying what you truly desire, and marching to the beat of your own drum. It requires reclaiming your freedom, refusing to conform to popular trends, and accepting uncomfortable aspects of yourself. This path, though challenging, involves standing firm in your work and accepting the consequences, even if it means losing fans.
Create an Alter Ego [3:13]
The second step focuses on creating an alter ego to handle life's adversities and explore creative sides. This involves defining the alter ego's physical qualities, such as appearance, dress, and hairstyle, and giving it a name. The transformation is a process, requiring constant evolution and reinvention. Lana Del Rey's journey from Elizabeth Woolridge Grant to her current persona exemplifies this continuous evolution.
Create a World [5:28]
The final step involves creating a unique artistic world that encompasses all aspects of your expression. This world should be a cinematic and visual environment that links individual art pieces together. It requires cultivating a space far from the real world to foster creativity. Success is achieved when your name becomes an adjective describing your aesthetic. This world becomes a refuge for like-minded individuals, offering an alternative perspective and a sense of belonging.