Brief Summary
This webinar focuses on personal branding hacks to create a natural business brand. It addresses common problems like lack of direction, time, and skills, offering solutions through content and AI. The session emphasizes the importance of top-of-mind awareness, unique value, and community, and provides strategies for building an unforgettable brand, growing followers, and hacking algorithms. It also highlights the significance of taking action, overcoming perfectionism and fear, and understanding the math of invisibility to enhance business growth and impact.
- Personal branding hacks for business growth
- Overcoming common problems like lack of time and skills
- Importance of top-of-mind awareness and unique value
- Strategies for building an unforgettable brand and growing followers
- Taking action and overcoming perfectionism and fear
Intro
The speaker introduces himself and the webinar, expressing excitement about sharing personal branding hacks. He highlights the potential benefits of personal branding, including life-changing impacts. He acknowledges common problems faced by entrepreneurs and those building personal brands, such as not knowing where to start, feeling stuck, lacking time, and facing low reach or invisibility. The speaker assures the audience that solutions will be provided, drawing from his own experiences and those of his students.
Personal Branding Hacks
The speaker welcomes the audience to the personal branding hacks webinar, setting the goal to help participants create a natural business brand within 30 days. He outlines the formula for creating such a brand and explains the benefits of personal branding, emphasizing its potential to change lives. He acknowledges that attendees may be joining with specific purposes or problems, such as running a business, creating a personal brand, not knowing where to start, feeling stuck, lacking time, or facing issues like low reach, invisibility, or strong competition.
Problems and Solutions
The speaker identifies common problems such as low reach on social media, providing good content without profit, and being invisible among competitors. He also addresses issues like lack of skills, knowledge, and direction, promising a blueprint for success. He empathizes with those who feel they don't have enough customers or struggle to distinguish themselves. He also relates to introverted individuals, sharing his own experiences and assuring them that they can move forward by finding their unique voice and becoming a brand.
Weapons for Success
The speaker identifies two major weapons for success: content and AI. He emphasizes the importance of optimizing work using these tools and promises to provide solutions for creating content faster. He introduces a game to illustrate the concept of top-of-mind awareness (TOMA) in marketing, where the first names that come to mind when a category is mentioned indicate strong brand recognition.
Top of Mind Awareness
The speaker discusses the concept of Top of Mind Awareness (TOMA) in marketing, explaining that when a brand name immediately comes to mind, it's a significant win for the brand. He shares results from surveys conducted in Bangladesh, where people were asked to name shoe and pizza brands. The results showed that a few brands, like Bata, Apex, Lotto, Nike, Domino's, Pizzaburg, and Pizza Hut, were consistently mentioned, indicating strong brand awareness.
Becoming a Leader in Your Industry
The speaker emphasizes the importance of becoming a leader in one's industry, aiming for their brand to be the first that comes to mind when the industry is mentioned. He uses the example of the "Two Senses" podcast, striving for immediate recognition through its bright yellow color. He encourages the audience to digest and apply the information shared, noting that many people don't fully utilize even foolproof formulas. He shares success stories of students who have implemented his teachings, highlighting the creation of entrepreneurs and the acquisition of marketing licenses.
Personal Branding and Land Project
The speaker shares a personal story about a land project he started with partners. He recounts how a picture he posted on December 16, 2024, led to a surge of interest, resulting in the project being fully booked within two days. He emphasizes that this success was due to personal branding, as people trusted him and his vision. He contrasts this with his earlier fear of talking on the phone, highlighting the transformative power of personal branding.
Benefits of Personal Branding
The speaker expresses his desire for the audience to achieve a similar position, where their words and actions carry significant weight. He outlines what attendees will learn, including how to grow their business without spending money by building a personal brand. He explains how to charge premium prices using a specific framework and emphasizes the importance of applying the knowledge gained. He clarifies that the webinar is for entrepreneurs and their employees, encouraging them to take notes and implement the strategies.
Content Creation and Client Retention
The speaker clarifies that he is not just a content creator but also an entrepreneur. He outlines topics to be discussed, including how to make clients lifelong fans and increase customer lifetime value (CLTV). He aims to help attendees become unforgettable brands in their industries and shares proven follower growth strategies. He stresses the importance of full concentration and an open mind during the webinar, advising attendees to eliminate distractions and take notes on how to apply the information.
Speaker's Background and Mission
The speaker briefly introduces himself, sharing his background and experience in the content and branding industry. He mentions his various businesses, including Academia, the "Two Senses" podcast, Grow My Brand Agency, Big Short fashion brand, and Mango Resort Convention Hall. He states his mission to empower others to become international brands and shares that he has helped over 1200 people, brands, and content creators.
Impact Academy and the Journey of a Thousand Miles
The speaker introduces Impact Academy, emphasizing its purpose of adding more benefits to people's lives, not just making money. He stresses the importance of understanding why one is starting a venture and highlights the statement "The Journey of a Thousand Miles Begin Single Step Today." He cautions against overthinking and encourages taking the first step, sharing examples of individuals who overcame confusion and fear to achieve success.
Overcoming Fear and Perfectionism
The speaker emphasizes that fear stifles potential and shares a personal story about his own struggles with perfectionism, which prevented him from consistently creating content. He recounts how he overcame this by trusting in God and committing to creating content every week. He also shares the story of a student who was afraid to enter a content competition but whose work was excellent. He highlights the importance of letting go of perfectionism and improving by just 1% each day.
Practical Examples and the 1% Improvement
The speaker provides practical examples of people who have succeeded by taking action despite limitations, such as creating content using only a phone. He emphasizes that the concept and content are more important than the equipment used. He introduces the idea of 1% cumulative improvement each day, which leads to significant changes over time. He urges the audience to avoid perfectionism and fear, and to start with a single step towards their goals.
Analysis Paralysis and Excuses
The speaker discusses analysis paralysis, where overthinking and planning prevent progress. He uses the example of choosing between a DSLR camera and a phone, emphasizing that the concept and idea are more important than the equipment. He shares a story about his younger brother who went viral using only an iPhone, highlighting the importance of the idea over expensive equipment. He encourages the audience to shake off excuses and take action, noting that entrepreneurs often delay projects due to overthinking and fear of failure.
The Webinar's Purpose and Community
The speaker explains that this webinar is his first time doing such a free event and shares his excitement. He acknowledges the potential for fear and the need for a supportive community. He emphasizes the importance of unity and mutual support, drawing a parallel to the communal prayers in Islam. He urges the audience to avoid perfectionism and overthinking, reminding them that "right is better than perfect."
Mistakes and Learning
The speaker shares a story about starting the "Two Senses" podcast with webcams due to budget constraints, highlighting the importance of starting even with imperfections. He emphasizes that mistakes are opportunities for learning and improvement. He shares success stories of people who have benefited from the podcast, emphasizing the dream of helping others and seeking blessings in the afterlife. He encourages the audience to hang out with like-minded people and to remember that "right is better than perfect."
The Math of Invisibility
The speaker addresses the question of what happens if one doesn't engage in personal branding. He clarifies that the issue isn't necessarily bad products or services, but the failure to become a recognizable brand. He emphasizes the need for content to come from the creator and outlines a system for content creation. He encourages the audience not to be afraid and to believe in their ability to create a brand.
Marketing Budget and Omni Channel Presence
The speaker discusses marketing budgets and the importance of an omni channel presence, including Facebook, Instagram, LinkedIn, YouTube, TikTok, email lists, and a Google My Business profile. He emphasizes the need to create a system where people can find you, rather than relying solely on Facebook ads. He cautions against being overly dependent on any single platform, as bans or algorithm changes can disrupt business.
Organic Content and Customer Focus
The speaker stresses that organic content is an underutilized tool for creating a brand. He emphasizes the importance of making the customer the hero of the story, rather than focusing on oneself. He advises spending 10% of time each day learning and surrounding oneself with like-minded people. He differentiates between push and pull marketing, advocating for pull marketing where the brand is so strong that customers are drawn to it.
Brand Association and Target Group
The speaker emphasizes the importance of brand association, using examples like Red Bull and Grameenphone to illustrate how brands connect with specific ideas and emotions. He stresses the need to think about the target group and associate the brand with relevant words and concepts. He uses the "Two Senses" podcast as an example, aiming for the color yellow to be immediately associated with the podcast.
Purple Cow and Business Examples
The speaker introduces the concept of being a "purple cow," standing out from the ordinary to attract attention. He recommends reading the book "Purple Cow" by Seth Godin. He shares an example from his own business, Big Short, a fashion brand for plus-size men, which addresses a specific market need. He attributes the brand's success to its focus on content and its unique positioning.
Podcast and Brand Building
The speaker discusses the "Two Senses" podcast, emphasizing that it's not about promoting himself but about bringing in industry experts. He shares a story about a rickshaw puller who watches the podcast, highlighting its meaningful impact. He stresses the importance of being genuine and not trying to be someone else. He emphasizes that numbers are not the only measure of success, but rather the impact one has on people's lives.
Competition and Personal Growth
The speaker encourages the audience to focus on personal growth and being the best in their field, rather than being discouraged by competition. He reiterates the importance of sharing lessons and helping others. He revisits the math of invisibility, emphasizing the potential damage of not engaging in personal branding.
Sajjad's Insights on Personal Branding
Sajjad, a trainer and consultant, shares his insights on personal branding. He emphasizes the importance of what one says and does, and how they provide value and empathy. He notes that strong personal branding leads to a great reputation and recognition. He encourages the audience to create content and build their brand, emphasizing that Allah will accept their journey.
Personal Branding and Business Growth
Sajjad shares how personal branding has helped his business, Brandmark Consultancy Limited, attract clients. He emphasizes the importance of doing what needs to be done properly and expresses gratitude for the opportunities he has received. He highlights the benefits of content creation and sponsorship. He clarifies that the goal is not to become big but to help others grow.
Corporate Background and Business Success
Sajjad shares his corporate background and how he transitioned to business. He emphasizes the importance of a strong personal brand and how it led to his company getting 300 leads upon launch without any boosting. He stresses the importance of giving value and helping others, stating that God will reciprocate. He encourages the audience to connect with him on LinkedIn and to attend his storytelling and branding session.
Networking and Content Creation
Sajjad shares his thoughts on networking, emphasizing the importance of offering something to others. He uses the analogy of a cat being fed to illustrate how providing value creates strong connections. He introduces Farhan, the founder of Big Short, who shares how content has helped their sales triple. Farhan emphasizes the brand's focus on promoting luxury through content.
Trust, Credibility, and Customer Lifetime Value
The speaker discusses the importance of trust and credibility in increasing customer lifetime value (CLTV). He explains CLTV and how upselling and cross-selling can increase order sizes. He emphasizes the importance of brand recall and converting followers into leads. He highlights the need to utilize AI to optimize work and mentions various AI tools.
AI Tools and Task Management
The speaker recommends using AI tools like Drake, Chat GBT, and Deepsea for content creation and idea generation. He also suggests using Perplexity for research. He shares his go-to task management tools, including Google Tasks, Google Calendar, Trello, ClickUp, and Notion. He emphasizes the importance of taking action and not just learning.
Action and Adaptability
The speaker stresses the importance of taking action and adapting to the changing landscape. He emphasizes that those who don't take action will be replaced. He highlights the importance of continuous learning and using tools like content and AI. He encourages the audience to start small, save money, and invest in themselves.
Business Models and Value Proposition
The speaker explains different business models, including B2B, B2C, and D2C. He shares examples of businesses that use these models and emphasizes the importance of understanding which model one is operating under. He highlights the importance of having a value proposition and creating a product that people want.
Getting First Customers and Building Reputation
The speaker advises starting with one customer and building a reputation. He emphasizes that people buy from those they trust and that reputation is key. He encourages the audience to use their Facebook profile to launch their business and get feedback from customers. He stresses that value is more important than price and shares a story about Crimson Cup writing names on cups to increase customer loyalty.
Community and Win-Win Situations
The speaker emphasizes the importance of community and creating a win-win situation in all interactions. He explains the four possible situations: win-win, win-lose, lose-win, and lose-lose, advocating for the win-win approach. He stresses the importance of being kind and giving value to others. He encourages the audience to define their brand by what they consume and portray.
Profile Optimization and Algorithm Understanding
The speaker advises the audience to optimize their social media profiles, ensuring they reflect their desired brand image. He emphasizes the importance of understanding the algorithm and creating content that aligns with it. He encourages graphic designers to share their work and provide value to potential clients. He highlights the importance of having the right mindset and staying positive.
Mindset and Community Engagement
The speaker emphasizes the importance of having the right mindset and staying positive. He encourages the audience to share their notes and learnings in the "Creators of Impact" group. He highlights the "Rule of Seven" in marketing, where customers need to see a message seven times before buying. He stresses the importance of creating a relationship with customers and turning haters into ambassadors.
Customer Retention and Value Proposition
The speaker emphasizes that retaining old customers is more cost-effective than acquiring new ones. He reiterates the importance of earning trust before selling and using one's Facebook profile to start a business. He stresses the need to make customers happy and get feedback from them. He highlights the importance of a strong value proposition and understanding the customer's needs.
Storytelling and Purpose
The speaker emphasizes the importance of storytelling and having a clear purpose. He encourages the audience to define their "why" and to make their work a form of worship. He shares his personal mission to change the lives of millions of people and to contribute to the betterment of Bangladesh.
Skills, Happiness, and Opportunity
The speaker introduces the "superpower equation," which involves identifying one's skills, happiness, opportunities, passion, and service. He assigns homework to the audience, tasking them with listing their skills, what brings them happiness, what opportunities are available, what they are passionate about, and how they can help others. He emphasizes the importance of taking action and submitting the homework within 24 hours.
Superpower Equation and Personal Branding
The speaker reiterates the homework assignment, emphasizing the importance of discovering one's superpower. He stresses the need to have a clear "why" and to align skills, passions, and actions. He encourages the audience to make their work a form of worship and to leave a positive impact.
Truthfulness and Impact
The speaker emphasizes the importance of truthfulness and making a positive impact. He shares his personal desire to change the lives of millions and to see Bangladesh thrive. He encourages the audience to believe in themselves and to strive for excellence.
Personal Branding Elements and Niche Selection
The speaker discusses the elements that make up a personal brand, including physical attributes, knowledge, and values. He emphasizes the importance of being authentic and speaking from the heart. He advises the audience to select a niche and create content that aligns with it.
Content Pillars and Positioning Statement
The speaker advises against trying to create everything and instead focusing on three content pillars. He assigns homework to the audience, tasking them with creating a one-line positioning statement that defines what they do and who they help. He emphasizes the importance of clarity and specificity in the positioning statement.
Viral Blueprint and Content Market Fit
The speaker introduces the viral blueprint, emphasizing the importance of product market fit and content market fit. He shares his experience with starting the "Two Senses" podcast using a webcam to test the content market fit. He stresses the need for experimentation and adapting to feedback.
Podcast Growth and Content Strategy
The speaker shares the growth trajectory of the "Two Senses" podcast, highlighting the importance of consistency and learning from mistakes. He emphasizes the role of short-form content (shorts and reels) in driving views to long-form podcasts. He stresses the importance of a good concept, title, and content structure.
Reciprocity and Value
The speaker discusses the reciprocity principle, emphasizing the importance of giving value before taking. He stresses the need to have a soft corner for the audience and to build trust. He encourages the audience to focus on helping people and creating a win-win situation.
Planning and Unexpected Events
The speaker advises the audience to say "Alhamdulillah" whether things go according to plan or not, trusting that Allah has a better plan. He emphasizes the importance of taking action and not being afraid to fail. He encourages the audience to join the Content Creation Boot Camp Five.
Free Resources and Investment
The speaker encourages those who don't want to join the boot camp to continue using the free resources available. He emphasizes the importance of being decisive and making conscious decisions. He highlights the principle of reciprocity, where giving free value leads to future returns.
Under Promise Over Deliver
The speaker emphasizes the importance of "under promise over deliver," sharing examples of how he has applied this principle in his own ventures. He highlights the unexpected benefits and rewards that come from providing exceptional value. He encourages the audience to think for themselves about how they can over-deliver on their promises.
Content and Value
The speaker emphasizes the importance of creating content that is valuable and helpful to the audience. He stresses the need to build a community and network with others. He highlights the importance of being genuine and authentic.
Content Creation and Audience Engagement
The speaker emphasizes the importance of creating content that is engaging and valuable to the audience. He stresses the need to cut out unnecessary footage and to fight for every second of the audience's attention. He highlights the importance of creating a vibe that resonates with the audience and making the content shareable.
Content Metrics and Algorithm
The speaker discusses content metrics, including likes, comments, shares, and follows. He emphasizes that the most powerful metric is how long people stay engaged with the content. He shares a surprise for those who have watched the entire webinar, offering free entry to the May program and cash prizes for those who join CCB Five.
DSLR and Content Creation
The speaker dispels the myth that a DSLR camera is necessary for creating viral content, providing examples of successful content creators who use only their phones. He emphasizes the importance of a good microphone. He clarifies that he is not a marketing expert but is sharing his experiences and insights.
Batchwork and Content Calendar
The speaker introduces the concept of batchwork, where content creation tasks are done in batches to increase efficiency. He emphasizes the importance of a content calendar for distributing content. He clarifies that content creation is not just for extroverts and that introverts can also be successful.
Content Creation Boot Camp and Investment
The speaker encourages the audience to join the Content Creation Boot Camp Five, emphasizing that it is a worthwhile investment in their lives. He highlights the benefits of the program, including training, support, and networking opportunities. He shares the average instructor rating of 9.4, indicating the high quality of the program.
Boot Camp Benefits and Testimonials
The speaker shares testimonials from past boot camp participants, highlighting the value of the program and the networking opportunities. He emphasizes the importance of taking action and implementing the strategies learned. He reiterates the price of the boot camp and the discount code for those who join.
Website and Contact Information
The speaker provides information on how to join the boot camp, including the website link and contact information. He concludes the webinar, thanking the audience for joining and expressing his hope that they found value in the session.
