TLDR;
The video discusses a successful Fiverr strategy shift, moving away from the initial advice of using fake orders for ranking. It highlights the importance of niching down to reduce competition and increase visibility. The presenter shares his girlfriend's success story on Fiverr, emphasizing how focusing on a specific language (Polish) and content creation led to significant earnings in a short period.
- Niching down on Fiverr can significantly reduce competition and increase visibility.
- Focusing on specific languages or services can attract clients looking for specialized skills.
- The Fiverr algorithm has evolved to be more helpful to new sellers.
Introduction: Initial Strategy and a Change of Perspective [0:00]
The presenter admits to previously advising new Fiverr sellers to use fake orders from friends and family to quickly gain five-star feedback and rank higher. This involved creating tangible work, sending custom orders for the minimum $5, and essentially paying back the friends and family while Fiverr took a $1 cut. He now acknowledges that the Fiverr algorithm has changed, making this strategy less necessary and potentially less effective.
The Girlfriend's Fiverr Journey: Doubts and Breakthrough [1:26]
The presenter shares his girlfriend's experience on Fiverr, detailing his initial promise that she could earn $1,000 a month. Initially, her progress was slow due to the time it took her to record content in English. However, they pivoted to focus on her strength: offering content in both Polish and English. Despite initial skepticism about the Polish market size, this decision proved successful.
Success Through Specialization: Focusing on the Polish Market [2:45]
Starting around October 10th, the girlfriend began actively working on Fiverr, receiving her first order on October 14th. Her completed orders ranged from $20 to $220, and her active orders totaled $1,455 by November 16th. Her UGC content creator gig was particularly successful, generating 7.5k impressions and 14 orders in the last 30 days. A significant portion of her orders (80%) were for Polish language content, proving the demand in that niche.
Promoted Gigs: A Strategy for Later [3:27]
The presenter discusses their experience with Fiverr's promoted gig feature. They trialed it for his girlfriend's gig, spending just under $10 without immediate sales, leading them to consider turning it off. He advises new sellers against spending heavily on promotion at the start. He contrasts this with his own promoted gigs, where he spent $460 in 30 days but earned $3,270 in return, making it worthwhile for established gigs.
Financial Results and the Power of Niching Down [4:31]
In the 30 days since her first order, the presenter's girlfriend made a total of $2,133 (minus Fiverr's 20% fees). This success was achieved without any fake orders from friends or family. The key was niching down and focusing on Polish content, which reduced competition to only 61 other services. This attracted clients from various countries looking to expand into the Polish market.
The Golden Nugget: Specificity in Your Fiverr Gigs [6:08]
The main takeaway is the importance of niching down as a new Fiverr seller. Instead of offering general services like "logo design" (competing with 200,000+ others), specify "logo design for startups" to reduce competition to below 10,000. Similarly, for website design, offer "portfolio websites" instead of basic website design to lower competition from over 112,000 to below 4,000. The presenter emphasizes being specific and creating gigs tailored to particular services rather than generalizing.