My App Store keyword growth hack (less is more)

Brief Summary

This video explains a simple strategy for optimizing app store metadata to improve keyword ranking, increase downloads, and boost revenue. It emphasizes focusing on one primary keyword, strategically placing it in the title and description, and using the keyword field to provide additional context to the app store algorithm. The video also highlights the importance of avoiding keyword stuffing in the subtitle and utilizing the "What's New" field for added keyword emphasis.

• Focus on one primary keyword for better ranking.
• Strategically place the keyword in the title and description.
• Use the "What's New" field for added keyword emphasis.

Introduction

The video addresses the common mistakes made in setting up keywords in app store descriptions and introduces a straightforward strategy for optimizing app store metadata. By fixing these issues, apps can potentially reach the top 10 in rankings, sometimes overnight. The strategy focuses on optimizing the title and keywords, explaining the role of keywords in the description, and structuring the keyword field effectively. Additionally, the video reveals a secret area in the App Store listing where keywords can be added, often overlooked by many.

Fish Identifier App Case Study

The Fish Identifier app, an AI-powered tool that identifies fish species, serves as a case study. This app has generated $12,700 in sales from a keyword ranked sixth in the app store. The app, built on an AI wrapper template, continues to generate passive income without recent updates. The key to its success lies in a narrow and simple optimization strategy.

Keyword Optimization Strategy

The biggest mistake to avoid is using too many keywords, which can confuse the app store algorithm and harm your ranking. Instead, focus on one popular keyword with low competition. The strategy involves adding the primary keyword to the keyword field, followed by related terms to provide context to the app store algorithm. It's crucial not to repeat the same word twice and to prioritize quality over quantity, focusing on one main keyword and using the rest for context.

Title Optimization

Placing the primary keyword at the beginning of the title helps with search recommendations in the app store. This is because users often type the keyword when searching for the app. The app store's recommendation algorithm prioritizes the keyword followed by the app name.

Subtitle Optimization

Avoid using the primary keyword in the subtitle. The App Store algorithm sometimes displays the subtitle before the title, affecting keyword ranking. Instead, use the subtitle to provide additional context to the algorithm and communicate with the user.

Description Optimization

Use a balanced and readable description with the primary keyword scattered throughout the text. Tools like ChatGPT can be used to generate the description, focusing on the benefits and features of the app. Remove any formatting and emojis to maintain a clean look.

The Secret Field: "What's New"

A little-known secret is to include the full app name along with the primary keyword in the "What's New" field with each update. This provides more context to the app store algorithm and can potentially boost the app's ranking.

Body Measurement Tracker App Case Study

The Body Measurement Tracker app, which generated over $9,000 in revenue and ranked fourth in the US App Store, serves as another example. While the title is simply the keyword, it's recommended to add additional characters for better search results. The subtitle provides context, and the keyword field includes the primary keyword followed by related terms.

OB Wheel for Pregnancy App Case Study

The OB Wheel for Pregnancy app, with over 17,000 downloads, ranks second for the keyword "OB wheel." The primary keyword is the first word in the title and keyword field, with additional keywords providing context. The keyword is mentioned multiple times in the app's description.

Summary of Strategy

The strategy for ranking keywords in the top 10 of the app store involves focusing on one keyword, placing it first in the title and description, and using the keyword field to provide additional context. Avoid adding the keyword to the subtitle, and include the title with the keyword in the "What's New" field with each update.