Brief Summary
This is the story of Nurhayati Subakat, the founder of Paragon Corp, told in three eras. It highlights her resilience, faith, and business acumen in the face of adversity, from personal health crises to business-threatening disasters. The film underscores the importance of family, community, and unwavering belief in God's plan.
- Nurhayati Subakat's journey through personal and professional trials.
- The importance of faith, family, and community support.
- The founding and growth of Paragon Corp.
The Diagnosis
The film opens with Nur receiving news of her mother's stage 4 lung cancer diagnosis. The family discusses treatment options, including seeking a reputable doctor in Penang. This sets a somber tone, highlighting the personal challenges Nur faces alongside her professional endeavors.
Early Business Struggles
Nur is shown managing her business while balancing family life. She faces challenges such as power outages and financial difficulties, exemplified by a conversation with an employee who has left his children in the village to earn money. Nur's husband encourages her, reminding her of the importance of happiness in their work and praying for continued strength.
Pushing the Product
Nur attempts to sell her shampoo, facing rejection from shop owners who prefer established brands. A shopkeeper suggests she try selling to salons instead and even offers to connect her with a salon owner. Nur encounters skepticism and rejection at upscale salons, but a chance encounter leads to a small order after a salon employee vouches for the product.
Family Values and Faith
Nur's children question her decision to sell shampoo while wearing a hijab, leading to a discussion about faith and work. Nur continues to market her products, offering free samples at a smaller salon. Despite facing challenges, she maintains a positive attitude and relies on her faith.
Community Support and Setbacks
Nur's parents provide support, with her mother emphasizing the inherent goodness in people. A family traveling to Lake Singkarak seeks help to cook at their home, showcasing the community's willingness to assist each other. Nur's father encourages her to recognize her own strengths, particularly her steadfastness.
Overcoming Prejudice
Nur faces prejudice from a salon owner who questions her ability to sell shampoo as a hijab-wearing woman. However, a salon employee, Ani, defends her and vouches for the product's quality. This leads to a successful sale and renewed hope.
The Fire
Nur expands her business, hiring new employees and moving to a larger facility. A fire breaks out in the factory, causing widespread panic and destruction. Nur and her family are devastated, but they find strength in each other and their faith.
Facing Loss and Doubt
Following the fire and her mother's cancer diagnosis, Nur's family urges her to seek treatment overseas. Nur resists, preferring to stay in her community. The family grapples with the possibility of loss, and Nur prepares a burial shroud, symbolizing her acceptance of fate.
Community Judgement
After her husband's death, Nur faces judgment from the community, with some suggesting her business was not blessed due to her being a woman. Despite the criticism, Nur reopens her store, providing essential supplies to the community. Her children confront her about rumors surrounding the factory fire.
Finding Strength in Faith
Nur and her husband discuss whether to proceed with their planned Hajj pilgrimage, given the false accusations and community gossip. Nur's husband reminds her to focus on Allah's will and remain steadfast in their faith. Nur finds solace in her children and their support.
Resilience and Determination
Nur's daughter expresses her desire to help the family financially, but Nur insists on her focusing on her studies. Nur emphasizes that the store is not just a source of income but a path of devotion and service to others. She encourages her daughter to seek divine help and work together.
Acceptance and Trust
As Nur's daughter prepares to leave home, Nur imparts wisdom about staying true to her values and remembering her connection to Allah. Nur reflects on the trials her family has faced and expresses her belief that Allah trusts them to overcome their challenges. She reaffirms her commitment to keeping PT. Pusaka Tradisi Ibu open, trusting it will benefit everyone.
A New Beginning
Nur's husband surprises her with a swimming pool, fulfilling a long-held wish. They celebrate with their children, symbolizing hope and renewal. Nur names her new product line "Wardah," meaning "rose," signifying beauty and fragrance. The film concludes with a shot of Lake Singkarak, representing peace and reflection.
