Brief Summary
This podcast episode features Mark Anupam Mallick, a businessman, strategy consultant, and corporate trainer, discussing growth strategies for businesses, particularly in the context of Bangladesh. He emphasizes that growth, not money, is the primary problem for businesses and introduces a framework for achieving sustainable growth. The discussion covers various aspects, including overcoming misconceptions about growth hacking, the importance of structured approaches, leveraging storytelling, and utilizing marketing psychology. Anupam also shares his personal decision to leave his job to focus on creating a greater impact, highlighting the importance of preparation, calculated risk-taking, and stepping out of one's comfort zone for personal and professional growth.
- Growth, not money, is the primary problem for businesses.
- Sustainable growth requires a structured approach, not just random "growth hacks."
- Storytelling and understanding customer needs are crucial for effective marketing.
- Preparation and calculated risk-taking are essential for personal and professional growth.
Intro
The podcast introduces Mark Anupam Mallick, highlighting his extensive background as a businessman, strategy consultant, corporate trainer, and software engineer. Anupam is recognized as a leading figure in conversion-focused MarTech business strategy consulting in Bangladesh. The intro sets the stage for a discussion centered on business growth, particularly for small entrepreneurs, and promises to reveal insights and strategies that Anupam has not previously shared publicly.
বিজনেস কেনো ফেইল করছে?
Anupam addresses the high failure rate of businesses, noting that only a small percentage succeed. He challenges the common belief that lack of money is the main reason for failure, arguing instead that the primary issue is a lack of understanding of how to achieve growth. He uses the analogy of a cup and coffee to illustrate that businesses need to expand their capacity (grow) to accommodate more income. Anupam stresses that focusing on solving the "growth problem" is essential for long-term success, rather than solely focusing on earning money.
বিজনেস গ্রোথ আনবো কীভাবে?
Anupam discusses the misconception that growth can be achieved through random "growth hacking" techniques. He emphasizes that sustainable growth requires a structured approach, framework, and a long-term journey. He criticizes the tendency to jump from one technique to another without a cohesive strategy. Anupam highlights the importance of interconnected techniques and frameworks, rather than guesswork, and cautions against blindly imitating successful strategies from other countries without understanding the underlying framework.
বাংলাদেশ এবং গ্রোথ Hacks
Anupam notes that while growth hacking is being adopted in Bangladesh, it often differs from established practices. He shares his doctoral research focus on growth hacking and startups, indicating a deeper exploration into the subject. He uses the example of a passionate founder who meticulously studied and applied growth techniques, emphasizing the importance of incremental improvements and continuous learning. Anupam also highlights the significance of small, consistent efforts, such as incremental price increases, in driving business growth.
বিজনেস গ্রো করার ৩ উপায়
Anupam introduces the three primary ways to grow any business, according to strategist Jay Abraham: increasing the number of clients, increasing the average transaction value, and increasing the frequency of purchases. He advises businesses to focus on these three areas and develop plans to improve each one. Anupam uses the example of lead magnets and tripwires to attract new customers, bundling to increase average order value, and relevant product offerings to encourage repeat purchases.
১০ গুন করা বেশি সহজ
Anupam argues that aiming for 10x growth is often easier than incremental growth because it forces a business to rethink its model and strategy. He provides examples of companies like Dropbox and Airbnb that achieved significant growth through innovative approaches like referral systems and cross-promotions. Anupam encourages businesses to "change the game" and adopt unconventional strategies to achieve exponential growth, especially when bootstrapping with limited resources.
গ্রোথ আনার উপায়
Anupam introduces the concept of "growth levers," which are strategies that have a disproportionately large impact on business growth with minimal input. He uses the analogy of Archimedes' lever and fulcrum to illustrate the power of these strategies. Anupam mentions "offers" as one example of a growth lever, suggesting that well-designed offers can yield significant results. He encourages businesses to identify and leverage these high-impact strategies to maximize their growth potential.
স্ট্রাটেজি ভুল হচ্ছে নাকি ঠিক?
Anupam discusses how to assess whether a business strategy is effective. He emphasizes that every business is different, and what works for one may not work for another. He advises businesses to continuously test and refine their strategies, drawing insights from their own experiences and the industry around them. Anupam reiterates the importance of a structured approach to growth hacking, emphasizing rapid experimentation and continuous improvement.
১ থেকে ১০০ কাস্টমার
Anupam stresses the importance of starting small and focusing on the first 100 customers. He advises entrepreneurs to "think big, dream big, start small, and start now," emphasizing that perfection is not required for initial growth. He encourages a mindset shift away from seeking external funding and towards building a profitable business from the ground up. Anupam outlines a step-by-step approach to customer acquisition, starting with validating the product with the first 10 customers and gradually scaling through referrals, content marketing, and paid advertising.
CEO মেন্টালিটি থেকে বের হতে হবে
Anupam discusses the need to shift away from a "CEO mentality" and focus on solving fundamental problems for customers. He emphasizes that many entrepreneurs struggle because they don't know how to reach the right audience or provide value. Anupam suggests that entrepreneurs should focus on finding the right audience and delivering value to them.
মার্কেটিং
Anupam shares three key marketing trends for 2025. The first is marketing through personal branding, which is becoming increasingly important as consumers seek authenticity and trust. The second is leveraging AI tools to enhance marketing efforts. The third is a return to traditional marketing channels, as digital channels become increasingly saturated and noisy. Anupam advises businesses to adopt a multi-channel approach and find creative ways to reach their target audience.
অফার কি এবং কীভাবে কাজ করাতে হবে?
Anupam explains that an offer is not simply a discount but a package of value that includes various elements. He uses the example of his book launch to illustrate how to create an irresistible offer by bundling the book with additional resources, courses, and physical items. Anupam emphasizes the importance of understanding customer needs and creating a package that provides exceptional value. He also highlights the concept of the "Godfather offer," which is so compelling that customers can't refuse it.
স্টোরি টেলিং
Anupam discusses the importance of storytelling in branding and marketing. He emphasizes that a brand without a story is just a commodity. Anupam shares a framework for effective storytelling, based on Donald Miller's "Building a StoryBrand," which involves making the customer the hero, identifying their problem, providing a solution, and guiding them to success. He uses the example of a honey seller to illustrate how to connect with customers on an emotional level through storytelling.
FOMO বা লিমিটেড অফার
Anupam discusses the use of marketing psychology, specifically the Fear of Missing Out (FOMO) and limited-time offers. He emphasizes that these tactics can be effective when used ethically and strategically. Anupam advises businesses to create genuine value and scarcity, rather than artificially inflating prices or creating false urgency. He provides examples of how to use limited-time offers and one-time offers to increase sales and average transaction value.
গ্রোথ এর জন্য প্রস্তুতি
Anupam emphasizes the importance of preparation for personal and professional growth. He shares a personal anecdote about a doctoral presentation where he was unprepared and received critical feedback. Anupam explains how he learned from that experience and meticulously prepared for his next presentation, anticipating potential questions and crafting thoughtful answers. He highlights that preparation is an underrated aspect of growth and encourages individuals to invest time and effort in developing their skills and knowledge.
চাকরি ছেড়ে দেওয়া
Anupam reveals his decision to leave his job after 13 years to focus on creating a greater impact. He explains that while he has achieved success in his career, he feels that he is only utilizing a small percentage of his potential. Anupam shares that he wants to dedicate his time and energy to serving the needs of others and pursuing his passion. He emphasizes that this decision aligns with his long-standing advice to others to make career changes when necessary and to take calculated risks.
কমফোর্ট জোন থেকে বের হওয়া
Anupam discusses the importance of stepping out of one's comfort zone for personal and professional growth. He shares examples from his own life where he made significant changes, such as switching careers and pursuing a doctorate. Anupam encourages individuals to continuously challenge themselves and to take calculated risks to reach their full potential. He acknowledges that making these decisions can be difficult, especially in a society that values stability and security, but emphasizes that it is essential for achieving meaningful growth and impact.
