TLDR;
This video investigates the rise and fall of Koma Virtual Live, the first Filipino VTuber corporation, which collapsed after only two years due to internal scandals and mismanagement. It covers the agency's founding, initial success, and the controversies surrounding its CEO, Jira, including allegations of inappropriate behavior, unfulfilled promises to talents, and a secret relationship with one of the VTubers. The video also explores the aftermath of the agency's downfall, including the reactions of the talents, staff, and community, and the eventual dissolution of the brand.
- Koma Virtual Life was the first Filipino VTuber agency, founded in February 2021.
- The agency faced numerous controversies, including allegations of CEO misconduct and mismanagement.
- The revelation of a secret relationship between the CEO and one of the VTubers, Elaine, was a major factor in the agency's downfall.
- The agency's collapse led to the departure of all its talents and the eventual dissolution of the brand.
Introduction [0:00]
The video introduces Koma Virtual Live as the first Filipino VTuber corporation, which existed for only two years before collapsing due to scandals. The agency's CEO, Jira, is portrayed as a rich kid who used his father's money for a passion project that was ultimately undone by his own inappropriate behavior. Revelations from ex-talents and leaked messages exposed a troubling reality behind the agency's public image, including a scandal involving the agency's poster child, Elaine, attempts to recast her, lies, and a secret relationship.
Koma's Early Days [3:18]
In February 2021, Jira founded Koma Virtual Life and launched its first wave of talents in June 2021, including Elaine, Miria, and Virgil. For months, Koma operated smoothly, collaborating with other agencies and providing equipment for its talents. The talents were well-received by fans, but this success was short-lived. By 2023, the agency was defunct, its accounts deleted, and its ex-talents distanced themselves from the Koma name.
Red Flags and Inappropriate Behavior [5:22]
Jira wanted to be an e-celebrity and craved attention for his wealth and status. He made inappropriate comments about his assistant, referred to as "Assistant Chan," and another staff member, "Staff Chan." He posted suggestive photos of Staff Chan with inappropriate captions, sparking rumors. He also made inappropriate comments about his assistant, whose name was Milk.
Broken Promises and Disregard for Talents [7:44]
Jira often neglected his responsibilities and ignored important communication with his talents, while promptly responding to fan queries. He promised Virgil a new outfit if she reached 15,000 subscribers but became evasive once she neared the goal, eventually admitting he couldn't fulfill the promise due to cash flow issues. In October 2022, after Virgil's computer malfunctioned, Jira publicly shared an image of the damaged computer on the agency's Twitter account without her consent, causing her distress.
OnLive Controversy [11:39]
During the OnLive con, Jira asked the talents if they wanted to perform live but failed to inform them that it was an onsite performance. Virgil and Elaine volunteered, assuming they would broadcast from their usual setup, but on the day of the event, they were asked where they were, as the staff expected them to be at the con in person. Jira never explained the difference between a live performance and a pre-recorded one, leaving the talents scrambling.
Elaine's Graduation and Recasting Attempt [13:39]
The graduation announcement of Elaine, the agency's poster girl, triggered a domino effect. The announcement stated that Elaine had to graduate due to health concerns. During her graduation stream, Elaine tearfully explained that she had agreed to a replacement for her VTuber model, which caused a massive public outcry. Fans launched a petition opposing the reuse of her model, and Virgil and Miria endorsed the petition.
Koma's Response and Shifting Blame [17:46]
Koma released a second statement, shifting the blame to Elaine, claiming it was her decision to have a new talent take on her role. The statement also mentioned using a different name and modified design for the new model. Jira claimed that privating Elaine's content was initially agreed upon due to monetization requirements but that recent business developments allowed them to start from scratch.
Jira's Bizarre Behavior and Miria's Breakdown [21:49]
Jira changed his Discord profile picture and went live on stream with Assistant Chan and another female VTuber, who was later revealed to be Elaine. Miria, upset by this, unpinned the flowers she had made for Elaine's graduation and went live on a Twitter space, crying. Jira learned about it, wished her good luck, and paused the stream to address the situation.
Elaine's Voice Memo and Community Infighting [24:39]
Elaine recorded a voice memo on Twitter, asking people to move on and defend the agency, which caused further division in the community. Some fans defended Koma's actions, while others were unhappy with the situation.
Miria and Virgil's Graduation and Koma's Collapse [27:47]
Miria and Virgil's graduation was announced, marking the complete collapse of Koma. The agency didn't bother with an official statement about the dissolution of the brand. Discord mods expressed their disappointment and confusion, wishing to distance themselves from the situation. Koma posted a survey to consolidate questions and concerns but never addressed the responses.
Rumors and Speculations [31:09]
Rumors circulated that the CEO was dating one of the talents. Netizens found evidence suggesting that Jira was dating Elaine and that they were living together. This was confirmed by matching items from their photos and live streams, as well as hearing Elaine in the background of one of Jira's streams.
Jira's Response on Personal Discord [34:54]
Jira responded to the rumors on his personal Discord server, stating that Elaine graduated because she couldn't stream on a schedule anymore and that he wasn't throwing away his passion project for an office romance. He claimed that the agency would continue with an improved management structure. The video concludes by noting that Jira may still be looking to found another VTuber agency.