Brief Summary
This video explores the cultural phenomenon of cuteness, particularly its prevalence in Korea, and examines the psychological and philosophical reasons behind its appeal. It contrasts the "possessive mode" of living with the "existential mode," suggesting that cuteness offers a temporary escape to a state of unity and harmlessness, reminiscent of the comfort experienced in the womb. The video also touches on the role of cuteness in modern urban life, where it provides a break from constant evaluation and the pressures of a materialistic society, while also raising concerns about the potential for superficial engagement with cuteness to hinder genuine connection and responsibility.
- Cuteness is a global phenomenon, but Korea seems to be particularly obsessed with it.
- Cuteness allows us to experience a temporary escape to a state of unity and harmlessness.
- Cuteness provides a break from constant evaluation and the pressures of a materialistic society.
Introduction: The Craze for Cuteness
The video begins by highlighting the widespread obsession with cuteness in modern society, exemplified by the popularity of cute animal and baby videos on social media. It notes that while this phenomenon is global, Korea appears to be particularly enthusiastic about cuteness, as evidenced by the abundance of cute merchandise available in stores. This contrasts with places like Europe, where stationery and everyday items tend to be more plain and functional. The speaker suggests that there may be cultural differences in the appreciation and expression of cuteness.
Biological vs. Cultural Explanations for Liking Cute Things
The discussion acknowledges the biological basis for humans' affinity for cute things, linking it to the evolutionary advantage of nurturing offspring. However, it argues that the modern craze for cuteness, especially in certain cultures, requires a deeper cultural and philosophical explanation that goes beyond mere biological factors. This sets the stage for exploring the psychological and societal reasons behind the phenomenon.
Possessive Mode vs. Existential Mode
The video introduces the concept of the "possessive mode" versus the "existential mode," drawing on the work of philosopher and psychoanalyst Erich Fromm. The possessive mode describes a mindset focused on owning, occupying, and controlling things, while the existential mode represents a state of being in harmony with the world, free from the need to possess. The speaker suggests that experiencing cuteness allows people to temporarily access this existential mode, offering a respite from the possessive mindset that dominates modern life.
Cuteness as a Return to the Womb
The speaker connects the experience of cuteness to the feeling of being in the mother's womb, a state of complete unity and lack of differentiation between self and other. In this state, there is no need to possess because there is no separation. Cuteness, by breaking down the barriers between the self and the object, evokes a similar sense of unity and comfort, offering a momentary escape from the alienation and possessiveness of modern society.
Cuteness, Fear, and Evaluation
The video explores the relationship between cuteness, fear, and the desire for possessions. It argues that people often seek to protect themselves from a threatening world by accumulating possessions and building barriers. Cute objects, being harmless and non-threatening, offer a sense of peace and security. Furthermore, cute objects do not evaluate us, providing a break from the constant judgment and pressure to perform that characterize modern life. The indifference of some cute animals, like cats and pandas, can be particularly appealing, as it reinforces the feeling of not being evaluated.
Cuteness and Integration of Experience
Drawing on the ideas of philosopher John Dewey, the video suggests that cuteness can help revive the integration of experiences that are often fragmented in modern life. Dewey argued that people tend to divide time and life into segments, leading to a sense of disconnection and regret. Observing animals, which exist in a more integrated state, can remind us of the possibility of wholeness. Similarly, the pleasant feeling of cuteness can offer a fleeting moment of overcoming regrets and reaching a state of integration.
Cuteness and the Desire to Support Life
The discussion proposes that cuteness awakens a deep-rooted desire to support life, which is often suppressed in the course of pursuing personal goals and careers. Seeing harmless creatures or animated characters thriving in their own way can be refreshing, especially in the context of urban life, where people are often confined by unnatural rules and depleted of natural energy. This may explain why the obsession with cuteness is more intense in urban environments.
The Concerns About Fake Cuteness
The video raises concerns about the potential downsides of "fake cuteness," such as that found in online videos and images. While these forms of cuteness can provide temporary pleasure, they may also reduce the ability to form genuine connections and take responsibility for others. The ease with which one can disengage from online cuteness may hinder the development of the capacity for mature, responsible relationships. The speaker questions whether the superficial enjoyment of cuteness serves as an escape that allows a mechanical and inhumane society to continue functioning by planting illusions.
Conclusion: Cuteness in the Real World
The video concludes by advocating for a greater focus on experiencing cuteness in the real world, with a sense of responsibility and engagement. While online cuteness can be enjoyable, it is important to cultivate genuine connections and contribute to the well-being of others. The speaker encourages viewers to consider the philosophical implications of cuteness and share their own perspectives on the phenomenon.
