TLDR;
This video features a group of students interviewing a local beverage business owner, Mrs. Esma, to learn about her entrepreneurial journey. The interview covers various aspects of her business, including its origins, product selection, sourcing of raw materials, pricing strategies, marketing efforts, challenges faced, and future plans. Key takeaways include the importance of consistent taste, quality ingredients, friendly service, and adaptability in the face of competition.
- Business started in 2020.
- Focus on millennial-friendly flavors.
- Raw materials sourced from both physical stores and online.
- Pricing based on market research and profit margin calculations.
- Promotion primarily through word-of-mouth and WA.
- Challenges include employee responsibility and competition.
- Future plans involve expanding the menu and opening branches.
Introduction of Interviewers [0:23]
The video starts with a group of students introducing themselves: Alis Gusriani, Bintang Rama, Andre Hermansah, Muhammad Wendika Saputra, and Bagus Mandala. They explain that they are working on a school assignment about entrepreneurship and will be interviewing a local business owner.
Business Origins and Product Selection [0:43]
The students begin by interviewing Mrs. Esma, asking about the start of her beverage business in 2020. Mrs. Esma explains that she chose the beverage business because the flavors appeal to millennials and people of all ages. She sells various flavors, including maca chocolate and cappuccino, with her best-seller being boba meal brown sugar and coffee meal brown sugar.
Sourcing Raw Materials and Pricing Strategy [2:20]
Andre Hermansah asks about how Mrs. Esma sources her raw materials. She responds that she shops both at physical stores and online, often preferring the former due to bulk discounts. Regarding pricing, Mrs. Esma states that she researches market prices and calculates raw material costs to ensure a profit, adjusting profit margins based on sales volume.
Marketing and Promotion [3:58]
Mrs. Esma shares that she promotes her business through word-of-mouth and WA, relying on good service and a strategic location with parking to attract customers. She believes that positive customer experiences and convenient access contribute significantly to her business's popularity.
Challenges and Competition [4:52]
The interview shifts to the challenges Mrs. Esma faces, primarily issues with employee responsibility. She also addresses competition by emphasizing prayer, effort, and the use of premium ingredients. To maintain consistent taste, she ensures that all ingredients are precisely weighed for each serving.
Handling Losses and Key Entrepreneurial Attitudes [6:55]
Mrs. Esma admits to occasional losses, such as making excess boba on rainy days, but views them as learning opportunities. She believes the most important attitudes for a trader are friendliness, bravery in addressing mistakes, gratitude, and a welcoming smile.
Motivation and Maintaining Quality [8:15]
Mrs. Esma is motivated to continue selling as long as there is customer interest. She maintains the quality of her drinks by keeping the taste consistent, even if it means sacrificing profit margins. She prefers to increase prices rather than reduce the quality of ingredients.
Future Plans for the Business [9:36]
Looking ahead, Mrs. Esma hopes to expand her menu to include food items and eventually open more branches. She is cautious about franchising due to concerns about maintaining quality and consistency across different locations, preferring to keep ownership within her control to ensure her standards are upheld.
Closing Remarks [12:08]
The students thank Mrs. Esma for the interview, and she encourages viewers to try her beverages. The video concludes with some lighthearted moments.