TLDR;
The K-pop landscape in 2025 saw the debut of several highly anticipated rookie groups, but many failed to meet expectations, leading to disappointment and mixed reactions from fans. The video discusses the debuts of Cortis, Hearts Two Hearts, and All Day Project, analyzing the reasons behind their underwhelming reception, including musical direction, streaming numbers, and controversies surrounding the members.
- Cortis faced backlash for their noisy debut track and perceived generic approach.
- Hearts Two Hearts were criticized for their unmemorable music and lack of strong vocals.
- All Day Project's debut was marred by accusations of formulaic music, cultural appropriation, and nepotism.
Cortis' Disappointing Debut [0:00]
Cortis, a highly anticipated rookie group, faced immediate backlash after their official debut with "What You Want," a noisy and hyperactive track intended to establish their identity. The negative reaction was amplified by the disappointment surrounding their pre-debut single, "Go," which, despite its cinematic music video and R&B vibe, was criticized by Korean netizens for being too generic and focused on the foreign market. The streaming numbers for "What You Want" were considered a flop by some, leading to comparisons with other successful rookies and sparking debates about the group's potential and the overhyping of new generations in K-pop.
Hearts Two Hearts' Underwhelming Start [3:52]
Hearts Two Hearts, SM Entertainment's new girl group, debuted with "The Chase," a chill and laid-back track that aimed for mainstream appeal but was perceived as generic and forgettable. Their first comeback failed to make a significant impact, leading to disappointment among fans who had hoped for a modernized SNSD concept. The group faces challenges in competing with other fifth-generation girl groups and being compared to their seniors, particularly ESPA. Netizens have criticized SM for prioritizing visuals and age over vocal talent, which was a defining characteristic of their previous successful girl groups. Despite the initial criticism, Hearts Two Hearts has shown potential for growth, with their live vocal abilities gaining recognition and the possibility of a stronger comeback in the future.
All Day Project's Divisive Reception [6:10]
All Day Project, a co-ed group from The Black Label, experienced a divisive debut with their first single, "Famous." While some praised the music video and song, others criticized the track for being weak and relying on producer Teddy's formulaic approach. The group faced further controversy due to Youngso's involvement after leaving Eyelid, Tarzan's cultural appropriation issues, and accusations of using AI in their visuals. Additionally, the group's visuals were criticized, and their follow-up track, "Wicked," deepened the divide among netizens, who criticized the production, lyrics, and lack of strong rappers. Members also faced backlash for their behavior, including Tarzan's past social media activity and Annie's background as the granddaughter of the Samsung chairman, leading to accusations of privilege and nepotism. Despite winning a music show award, All Day Project remains in an uncomfortable middle ground, with mixed feelings about their overall direction and potential.
