Brief Summary
This video breaks down the SEO strategy of hiregoats.com and goatsonthego.com, revealing how they've monopolized the "rent a goat" market. The key takeaways are: identifying opportunities for traditionally offline businesses to move online due to low competition, and understanding that the commercial value of a keyword depends on what you're actually selling. They don't make money from renting goats, but from affiliate program.
- Offline businesses have online opportunities.
- Keyword commerciality depends on your product.
Intro: The Goat Rental Monopoly
The video starts by highlighting how hiregoats.com, a seemingly simple website, has managed to dominate the online search results for "rent a goat." They are making $150,000 with just 2,000 organic visits per month. The presenter emphasizes that this company has essentially monopolized the market since 2022. The video promises to dissect their SEO strategy so that viewers can apply similar tactics in their own niches.
Analyzing the Websites: hiregoats.com and goatsonthego.com
The presenter examines hiregoats.com, describing it as a directory of goats working on landscapes. He suspects a connection between this site and goatsonthego.com, noting similarities in design and branding. Upon searching "rent a goat" on Google, both websites appear at the top, indicating a network of sites owned by the same entity.
Ahrefs Analysis: Traffic and Keywords
Using Ahrefs, the presenter analyzes the traffic to hiregoats.com, revealing around 1,900 monthly organic visits with a seasonal trend, peaking in the summer. The traffic trend is upward, suggesting increasing visibility or growing popularity of goat rentals. Adding goatsonthego.com to the analysis shows a combined traffic of about 4,000 monthly visits during peak season. The top pages are driven by keywords like "rent a goat," "goat rental near me," and "goat landscaping," indicating high commercial intent.
Uncovering the Business Model: Affiliate Program and Coaching
The presenter initially puzzled by the lack of competition, discovers that hiregoats.com isn't directly making money from goat rentals. Instead, it serves as a lead generation tool for goatsonthego.com, which operates an affiliate program. Goats on the Go has 70 goat grazing entrepreneurs who pay them $2,000 per year. Goats on the Go provides training and support to its affiliates, essentially offering business coaching for a niche market. The presenter calculates that this model generates over $300,000 in a 2-year period.
Missed Opportunities and Potential Improvements
The presenter identifies weaknesses in their current strategy and suggests improvements to double their revenue. He suggests revamping the user experience on hiregoats.com to better promote their affiliates on goatsonthego.com. He also recommends increasing prices for the affiliate program, charging at least double (around $5,000), given the value they provide. Additionally, he suggests monetizing hiregoats.com by charging for listings and promoting their paying affiliates.
Keyword Opportunities and Content Strategy
The presenter advises exploring additional keyword opportunities to attract potential customers. He suggests creating blog content around topics like "what do goats eat" and "why do goats faint," which attract a large audience of goat owners. This content can then funnel traffic into their affiliate program, potentially generating an additional $400,000 to $500,000 per year.
Key Takeaways: Offline to Online and Keyword Commerciality
The presenter summarizes the two main takeaways. First, businesses traditionally operating offline have significant online opportunities due to low competition. Second, the commercial value of a keyword depends on what you're selling. In this case, "renting a goat" isn't lucrative on its own, but it drives traffic to a business that sells business training, making the keyword rankings valuable.
