TLDR;
YouTube has introduced a new feature called "Shows," which will enhance the experience for both creators and viewers, similar to OTT platforms like Netflix. This change indicates YouTube's future direction towards offering a more structured and episodic format for content. Creators are encouraged to start producing episodic content to capitalize on this opportunity.
- YouTube's "Shows" feature aims to provide a structured presentation similar to OTT platforms.
- Creators should begin creating episodic content to leverage the new format for better viewer engagement.
YouTube's New Feature: Shows [0:00]
YouTube has secretly launched an update introducing a new feature called "Shows." This feature is important for creators and viewers and signifies a shift towards a more organized platform akin to Netflix. The video elaborates on what this feature means, its future plans for YouTube, and actions creators should take to benefit from it.
Creating Shows on YouTube [0:52]
To create a show, users must click on the create button, enter the title and description, upload a banner backdrop, and submit. The platform allows creators to add episodes, which can be existing or new videos. Unlike playlists, which can include various types of videos, shows provide a cohesive and professional presentation that resembles an OTT platform, making YouTube more appealing on both mobile and TV screens.
Benefits of the Shows Feature [2:10]
YouTube aims to provide a better viewing experience, where the emerging episodic format will feel like watching a series on an OTT platform. Creators can develop a series format, such as educational or entertaining content, divided into episodes. Audiences will perceive these shows similarly to TV series, enhancing engagement and viewership.
Future Benefits for Creators [4:35]
The update is not just a regular feature but shows a clear future plan for YouTube. Creators can utilize this format to produce content in an episodic manner, which will be beneficial as the platform shifts towards this style. Feedback during the roll-out of the update will also help refine the feature as creators experiment with episodic formats.
