ይህን ሳታዩ video editing እንዳትማሩ | የVideo editing መሰረታዊ ሃሳብ part 1

Brief Summary

This video introduces the concept of "Editing Psychology" as a crucial foundation for becoming a proficient video editor, arguing that technical skills alone are insufficient. It emphasizes understanding the purpose and target audience of a video, as well as the platform it will be shared on, to create impactful and engaging content. The video also highlights the importance of injecting personal style and branding into edits and viewing editing as a communication tool.

Editing Psychology is essential before technical skills.
Understand the video's purpose, platform, and target audience.
Infuse personal style and view editing as communication.

Introduction to Video Editing Tutorial

The speaker introduces a series of video editing tutorials, emphasizing that this initial video focuses on a critical aspect often overlooked: the psychology behind editing. While many tutorials concentrate on the technical aspects of using editing software, this video explains why technical proficiency alone doesn't guarantee success as a video editor. The speaker shares personal experiences of hiring technically skilled editors who failed to capture the essence of their videos, leading to the introduction of "Editing Psychology."

Understanding Editing Psychology

Editing psychology involves deeply understanding the content you're editing before applying any technical skills. This means emotionally connecting with the material and considering for whom the video is intended and in what style it should be edited. For beginners, it's crucial to grasp that editing is more than just familiarity with software; it's a discipline that needs to be understood independently. A strong grasp of editing fundamentals allows one to adapt to any software quickly.

Key Considerations Before Editing

Before starting to edit, one must understand the fundamental concepts of editing, such as cuts, transitions, and framing, independently of any specific software. Understanding these concepts beforehand allows for easier adaptation to different software, as you'll only need to locate the tools to execute these concepts. Additionally, it's crucial to understand the purpose of the video, whether it's to inform, entertain, sell, or inspire, as this dictates the editing style. For example, an informational video should not be edited like an entertainment video.

Platform and Audience Awareness

Knowing the platform where the video will be posted is essential, as different platforms have different requirements and styles. For instance, a YouTube video might include subscription buttons, which would be inappropriate for television. Understanding the target audience is also critical; videos for children should be edited with more animation and music, while videos for adults may require a slower, more deliberate approach. Always consider the viewer's perspective when editing.

Personal Branding and Editing as Communication

The speaker emphasizes that your editing reflects your personality, knowledge, and brand. Therefore, it's important to leave your unique mark on each video. Editing is also a communication tool for conveying messages, selling products, and presenting oneself. Understanding the psychological aspect of editing, not just the technical, is key to standing out. Editing is likened to writing, where the presentation can make or break the content, regardless of the story's quality. A compelling story with poor editing will likely be ignored, while a simple story with great editing can attract a large audience.