Brief Summary
The video describes the multifaceted role of a theatrical producer, who is responsible for overseeing all aspects of a theater production, from securing the script and director to managing finances, coordinating with unions, and developing marketing strategies. The producer balances business and creative elements, secures funding, hires key personnel, and manages the budget. While financial success is not guaranteed, the producer aims to create a show that exceeds the sum of its parts by bringing together financing, creative talent, business acumen, and the audience.
- The producer is responsible for the business and financial aspects of mounting a show.
- They secure funds, negotiate with unions, and manage the budget.
- The producer also develops the marketing and advertising strategy.
The Essence of a Producer
A theatrical producer is described as a rare and paradoxical genius, balancing hard-headedness with soft-heartedness, caution with recklessness. Quoting Oscar Hammerstein, the role is often misunderstood by the public, who recognize writers, actors, and directors but not the producer's crucial function. The producer is responsible for overseeing all aspects of mounting a theater production.
Key Responsibilities of a Theatrical Producer
The independent producer typically initiates the project by finding the script and director. A primary goal is to balance and coordinate the business and financial aspects to realize the playwright's vision. This includes securing funds, often through investors via limited partnership agreements, and working with theatrical agents and unions. The producer also hires the production team, including the general manager, production manager, and stage manager.
Financial and Logistical Oversight
The producer is responsible for creating and overseeing the budget, setting ticket prices and performance schedules, and developing the marketing and advertising strategy. Hiring a publicist and marketing team is a critical responsibility. The producer also hires accountants and secures legal representation. The theater owner provides box office services, and the show's success depends on meeting minimum ticket sales. If successful, the producer typically makes about half of the net profit, with the other half going to investors. Additional income may come from tours or film adaptations.
The Producer as Alchemist
Independent commercial production is a high-risk business. Producers in commercial settings like Broadway and the West End are expected to be active team members, not just financiers. While some producers are primarily investors, the true producer is a "sorcerer" or "alchemist" who brings together financing, creative elements, business acumen, talent, and the audience to create something greater than the sum of its parts.
