Brief Summary
This article reports on Unity Software's Chief Accounting Officer, Barrysmith Mark, selling 1,011 shares of the company's common stock for $32,655. The sale occurred as Unity's stock was trading near its 52-week high. The article also summarizes recent analyst perspectives on Unity, which are mixed, and notes the resignation of Unity’s Chief Technology Officer.
- Barrysmith Mark, Unity Software's CAO, sold 1,011 shares for $32,655.
- The sale happened when Unity's stock was near its 52-week high.
- Analyst opinions on Unity are divided, with some raising price targets and others downgrading the stock.
- Unity's CTO recently resigned amidst internal challenges.
Unity Software CAO Barrysmith Sells Stock
Barrysmith Mark, the Chief Accounting Officer of Unity Software Inc., sold 1,011 shares of common stock on July 16, 2025, for a total of $32,655. The shares were sold at $32.30 each. This sale occurred when Unity’s stock was trading close to its 52-week high of $34.55, after the stock had delivered an 87.62% return over the past year. Following this transaction, Barrysmith directly owns 464,372 shares of Unity Software. The sale was executed under a Rule 10b5-1 trading plan adopted on September 12, 2024.
Analyst Perspectives and Company Developments
Recent news indicates varied analyst perspectives on Unity Software. Jefferies analyst Brent Thill increased Unity’s price target to $35, noting improvements in their Vector product and increased Return on Ad Spend. However, BofA Securities downgraded Unity to an Underperform rating with a $15 price target, citing concerns about the company’s monetization strategy for its game engine. Furthermore, Unity’s Chief Technology Officer, Steve Collins, resigned after six months, following a period of internal challenges, including significant layoffs and a CEO resignation. Morgan Stanley adjusted its price target for Unity to $15, based on strong first-quarter performance and improved operating margin projections, while Stifel reduced its price target to $28 but maintained a Buy rating, acknowledging the potential of Unity’s new Vector product despite conservative guidance for the next quarter.
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