Brief Summary
This video provides a detailed guide on how to use ChatGPT to make money online by crafting effective prompts. It outlines six key elements of a successful prompt: Task, Context, Examplers, Persona, Format, and Tone. The video emphasizes the importance of using action-oriented verbs, providing detailed context, using proven frameworks, defining a clear persona, specifying the desired format, and setting the right tone to generate high-converting outputs.
- Use action-oriented verbs in prompts.
- Provide detailed context about the product, audience, and problem.
- Use proven frameworks like PAS (Problem, Agitate, Solution).
- Define a clear persona for ChatGPT to emulate.
- Specify the desired format for the output.
- Set the right tone to evoke the desired emotion.
Introduction
The video starts by emphasizing that using ChatGPT effectively is crucial for making money online in 2025. The presenter asserts that those not using ChatGPT to automate and scale their efforts are falling behind. He promises to share a proven structure that ensures success, based on engineering results rather than guessing. The goal is to help viewers move from being basic to achieving significant financial success by mastering the art of crafting effective prompts.
Six Key Prompt Pieces
The presenter introduces six key elements that differentiate successful, high-earning individuals from beginners when using AI: Task, Context, Examplers, Persona, Format, and Tone. While not all elements are always necessary, combining them effectively transforms AI from a simple tool into a powerful money-making machine. Each of these elements plays a crucial role in guiding the AI to produce the desired results.
Task: Start with Action Verbs
The first key element is the Task, which should start with a verb that directly leads to making money. The presenter advises against vague prompts like "Help me with my product" and suggests using action-oriented verbs such as create, sell, convince, increase, or generate. He contrasts a bad prompt ("Help me describe my t-shirt") with a money-making prompt ("Write an email that promotes my new sarcastic raccoon t-shirt and gets my audience to click and buy"), emphasizing the need for a sales-focused action. Including a photo of the item and information about the audience is also crucial for better results.
Context: Give the AI Intel
Context involves providing ChatGPT with the necessary information to close the deal. The presenter likens it to providing fuel for the AI. He gives an example of providing context for selling a digital budgeting spreadsheet by specifying the product, audience (single moms), problem (feeling overwhelmed with bills), and solution (the spreadsheet with a free tutorial). This detailed context enables ChatGPT to create a more effective Facebook ad.
Examplers: Show How to Write
Examplers focus on guiding ChatGPT to write well by providing examples of what works. Instead of simply asking to "write me an email," the presenter suggests specifying a framework like PAS (Problem, Agitate, Solution) to write a sales email for a Canva template bundle, focusing on saving time and increasing sales. For an even better result, he advises providing a sample of your own writing and asking ChatGPT to rewrite it in your tone, but with added punchiness, persuasiveness, and urgency.
Persona: Define Who to Act Like
Persona involves telling ChatGPT who to think like, aiming for the AI to act like a top employee rather than a rookie intern. The presenter suggests prompts like "Act as a top Etsy seller who crushes it with digital planners" or "Act like George McConnell who sold over 800,000 items on Etsy." This helps the AI adopt the mindset needed to create the desired outcome.
Format: Structure for Clarity
Format is about structuring the output for clarity, which leads to better conversion. The presenter points out that if you receive a lengthy, unstructured response, it's due to a lack of clear formatting instructions. He suggests specifying the desired format, such as "Format this as a three-paragraph email with subject line, preview text, and a call to action" or "Give me 10 headline options for my mockup tool, focusing on speed and simplicity."
Tone: Hit the Right Emotion
Tone is crucial for evoking the right emotion and hooking the audience. The presenter advises against generic instructions like "make it friendly" or "make it sound human," which often result in robotic-sounding text. Instead, he suggests using specific descriptors like "write this as a successful entrepreneur sharing his secret playbookâbe bold, real, and inspiring" or "sound like a hype man who's always a trusted friend, high energy, super engaging, and wants to make it punch." He also suggests asking ChatGPT for tone descriptor ideas to better understand how to convey the desired emotion.
Real-World Cash-Pulling Prompt
The presenter provides a comprehensive example prompt that combines all six elements: "Act like a digital marketing expert who's helped creators sell over 100,000 products. I'm launching a $20 coffee mug with a sarcastic quote for caffeine lovers. My audience is aged between 25 and 45 years old, mainly women. They love humor, espresso, and most of their purchases are impulse buys. I want you to use the PAS framework to write a two-paragraph sales email that drives urgency and makes them laugh. Format this with an eye-catching subject line, preview text, email body, and a great CTA. I want the tone to be confident, casual, and result-driven. Also, provide me with two email samples that I can use for AB testing." He emphasizes adding a picture of the coffee mug and any additional audience information before submitting the prompt.
Conclusion
In conclusion, the presenter highlights the difference between those who struggle and those who succeed: the former ask questions, while the latter give orders. He reiterates that mastering these prompt techniques is essential for dominating any market, scaling products, and transforming from an employee mindset to a boss mindset. He encourages viewers to leave questions in the comments and thanks them for watching.
