TLDR;
This video explores the history and cultural impact of virtual pets, from the earliest computer-based pets like "Dogz" and "Catz" to the global phenomenon of Tamagotchi and its competitors like Gigapets. It examines the reasons behind their popularity, linking it to urbanization, economic recession, and the universal need for connection and care. The video also touches on the evolution of virtual pets, their continued presence in modern technology, and the emotional bonds people form with these digital companions.
- First virtual pet was on desktop computer
- Tamagotchi's name origin and lore
- Virtual pets popularity due to urbanization and economic recession
Introduction to Virtual Pets [0:00]
The video introduces the concept of virtual pets as companions that transcend physical limitations, offering companionship in situations where real pets are not feasible. It highlights the evolution of virtual pets over 25 years, from Tamagotchi to Digimon and Gigapets, noting their fluctuating popularity and enduring appeal.
The First Virtual Pets: Dogz and Catz [0:59]
The segment discusses "Dogz," released in 1995 by PF Magic, as one of the first virtual pet simulations available on desktop computers. Players could choose different breeds and care for their virtual dogs. PF Magic later created "Catz" and "Babies," expanding on the concept. However, these games were limited by their lack of portability.
The Rise of Tamagotchi [2:33]
This section focuses on Akihiro Yokoi, a developer who conceived the idea for Tamagotchi after seeing a commercial about a boy who couldn't take his pet turtle on vacation. Yokoi, then working at Bandai, developed the Tamagotchi, a portable virtual pet. The name "Tamagotchi" is said to combine "tamago" (egg) with "watchi" (watch) or "tomodachi" (friend). The lore behind Tamagotchi involves aliens who need protective egg-shaped cases to survive Earth's toxic atmosphere.
Tamagotchi's Success and Impact [4:38]
Initially, Bandai was hesitant about marketing Tamagotchi, but employee Aki Maita saw its potential. After testing prototypes with teenage girls in Shibuya, Bandai released Tamagotchi in November 1996. It became a massive hit, selling over 5 million units in six months and 80 million by 2017. High demand led to shortages and a black market. The success of Tamagotchi inspired Bandai to create Digimon.
Gigapets and Other Competitors [6:54]
Tiger Electronics released Gigapets in 1997 as a competitor to Tamagotchi. Gigapets expanded into various themes, including Giga Circus, Giga Farm, and tie-ins with movies like "Small Soldiers." Giga Fighters, aimed at boys, featured characters like Hulk Hogan and Batman villain Mr. Freeze. Other virtual pets included those based on Yoda, a raptor, and Babe from the movie. In 1998, a Pokémon Pikachu virtual pet was released, functioning as both a virtual pet and a step counter.
Decline and Evolution of Virtual Pets [8:53]
Virtual pet sales dropped by almost 80% in 1998, partly due to schools banning them as distractions. While portable virtual pets declined, online virtual pet sites like Neopets gained popularity. Despite the decline, a dedicated fan community continues to thrive, modding Tamagotchi devices and creating online communities. Bandai continues to release new versions of Tamagotchi, with advanced graphics and features like connectivity and matchmaking.
The Psychology and Cultural Context of Virtual Pets [10:51]
The video explores the reasons behind the popularity of virtual pets, linking it to the social and economic climate of the mid-1990s in Japan. Urbanization made it harder to keep real pets, and the "lost decade" economic recession led to feelings of loneliness and a need for connection. Virtual pets provided a way to care for something and feel needed. The New York Times reported in 1997 that people formed strong emotional attachments to their Tamagotchi. Some owners even held memorial services for their virtual pets. The video concludes that virtual pets fulfill a universal need for connection and companionship.