Brief Summary
This video provides a comprehensive guide to selecting the best AI automation agency niche in 2025 by focusing on individual strengths and advantages. It emphasizes that the ideal niche varies from person to person and introduces a worksheet-based process to identify one's unique advantage. The process involves a self-audit across four key areas: business access, experience, connections, and interests, with a scoring system to prioritize these factors.
- Identifying a niche based on personal strengths and advantages is crucial for success.
- The self-audit process includes assessing business access, experience, connections, and interests.
- Business access is the top priority, followed by experience and connections, with interest as a supplementary factor.
What We’re Covering
The video aims to guide viewers in starting the year on the right foot by revealing the number one pick for AI automation agency niches in 2025. It emphasizes the importance of niching down, which affects various aspects of the business, including required skills, client types, and operational structure. The video will clarify what niching down is and provide a worksheet to help viewers identify their unique advantage.
Explaining Niching & Agency Scope
The agency Niche, also referred to as agency scope, defines what you sell and to whom. This scope can range from completely General to fully productized, involving a specific set of products for a specific audience. Niching down can be done by industry (e.g., AI automation for chiropractors) or by solution type (e.g., AI voice agents). Combining both aspects, such as "AI voice agents for chiropractors," further narrows the focus.
The #1 AI Niche
The video addresses the common question of the number one AI Niche for 2025, clarifying that there isn't a single best Niche for everyone. The ideal Niche depends on individual strengths and unique advantages. The video introduces a worksheet-based process to help viewers identify their unique advantage, emphasizing that business success comes from playing to one's strengths rather than competing in crowded markets. For example, Morning Side AI focuses on education and coaching businesses because the creator has experience in that field, providing a unique understanding and testing ground.
Business Access
Business access refers to having access to a business, whether it's your own or one belonging to someone close to you, where you can experiment with AI automation. This access provides a low-pressure environment to identify use cases and test solutions. Having this safe space to innovate and learn is invaluable, especially for those new to AI automation or business. Startups often need to Pivot multiple times (upwards of seven times) to achieve product-market fit, making this safe environment crucial.
Experience
Past experience in a particular industry allows you to understand the unique problems that industry faces. Business is about creating value through problem-solving, so firsthand experience helps pinpoint and Target significant issues. This approach reduces guesswork compared to entering a completely new Niche, where you might rely on less reliable sources like Reddit or YouTube videos. Prioritizing niching down based on experience helps align your solutions with real market needs.
Connections
Connections, including friends, colleagues, and family, can provide insights into industry problems and serve as potential clients or distribution partners. Talking to experienced connections can reveal the main problems they face, allowing you to create targeted solutions. Additionally, connections can help with distribution through referrals, which often lead to higher conversion rates, faster deals, and higher value customers.
Interests
Personal interest plays a significant role in selecting a Niche. Being genuinely excited and curious about a certain area can drive motivation and innovation. This interest can be centered around a specific industry or a solution type, such as AI appointment setting or voice agents. Pursuing innate talents and passions leads to specific knowledge that is highly valuable. Someone who is 100% into a particular area will outperform those who are not.
Breakdown
The scoring criteria for selecting a Niche prioritizes business access as the most important factor. If you have access to a business, that should be your starting point. The second best option is a Niche where you have both experience and connections. The third best is having either connections or experience. Interest is considered a nice-to-have and can act as a "jet fuel" to boost your business. If you lack the other three, interest becomes a good last resort. The video concludes by offering access to the worksheet used in the creator's accelerator program to help viewers find their ideal Niche.
