TLDR;
In this YouTube video, David Noah interviews Ogut, the CEO and founder of Akademy Creator, discussing Ogut's journey as a content creator, his views on personal branding, income sources for creators, and future business prospects. Ogut shares his background, his approach to content creation, and his insights on investment and financial success.
- Ogut emphasizes the importance of personal branding for long-term sustainability in the digital world.
- He highlights the need for content creators to adapt and innovate to stay relevant in a competitive landscape.
- Ogut advises focusing on creating value and understanding the target audience to build a strong personal brand.
- He shares his experiences with business ventures, investment strategies, and the importance of financial literacy.
Introduction [0:01]
David Noah introduces Ogut, the CEO and founder of Akademy Creator, to his audience. He expresses his curiosity about Ogut's current activities and interests beyond content creation, noting Ogut's background as an academic creator with many students.
Ogut dan Mudacumasekali [4:24]
Ogut explains that "Ogut" was an alias he created during his school radio days and that he chose the name to differentiate himself from people who knew him personally. He clarifies that "young only once" is a mission to inspire young people in Indonesia to take advantage of their youth in a positive way, contrasting it with the negative connotations sometimes associated with "yolo."
Ogut’s Background before Content Creation [6:47]
Ogut shares his middle-class family background, noting that his father was an employee who worked his way up to a general manager position. He mentions that while his family didn't have luxury cars, he was given the privilege of education, earning three degrees by the age of 22 or 23. Ogut discusses his initial interest in trading and his dislike for office work, which led him to strategic management consulting to gain knowledge.
Perbedaan Content Creator 2018 dengan Sekarang [13:40]
Ogut discusses the differences between being a content creator in 2018 versus now, noting that in 2018, good skills and equipment were essential, while now, easy-to-use software has made content creation more accessible. He points out that while this shift has opened up more opportunities, it has also led to an oversupply of content creators, making it crucial to build a personal brand to stand out.
Bikin Konten vs Personal Brand [15:00]
Ogut differentiates between making content and building a personal brand, comparing content creation to day trading and personal branding to long-term investing in blue-chip stocks. He emphasizes that building a personal brand creates an asset in the form of social currency and a good reputation, which provides networking opportunities and respect.
Personal Branding [16:25]
Ogut outlines the steps to create a strong personal brand, starting with identifying values and providing benefits to the target audience through relatable information. He stresses the importance of showcasing one's character through various means, such as communication style, dressing, and daily stories. Ogut also advises creating a single message or statement that encapsulates the brand's essence, aiming to become "nichless" and indefinable.
Sumber Income Content Creator [21:30]
Ogut discusses the potential income sources for content creators, distinguishing between entertainment and education. He notes that entertainment content typically generates the most money, while education offers bigger odds but with a cap on earnings. Ogut emphasizes that content creators can earn above the minimum wage, especially with affiliate marketing, and that adapting to social media trends is crucial for sustainability.
Skill untuk mendapatkan Income 100 juta per bulan [28:55]
Ogut shares the skills needed to earn 100 million per month as a content creator, emphasizing the importance of creating value through services, products, information systems, or intellectual property. He advises understanding how money works and being able to reinvest it to generate more income. Ogut also highlights the significance of perceived value in addition to core and added value.
Value vs Perceived Value [32:00]
Ogut explains the balance between value and perceived value, noting that while perceived value can drive sales, sustainability requires a strong core value and added value. He uses the example of a Rolex watch having a high perceived value compared to a Garmin watch, even though the latter may have more practical features.
Most Important Leverage [33:15]
Ogut identifies code, media, and money as the most important leverages for maximizing income in today's world. He explains how media, such as YouTube, allows for broader reach and impact, while code enables automation and scalability. Ogut acknowledges that having money provides the advantage of investing in good assets and achieving financial freedom.
Solopreneur or Team? [35:30]
Ogut shares his experience as a solopreneur, emphasizing the need to be a "One Man Army" when starting out due to limited resources. He advises using tools to automate tasks and hiring employees strategically, focusing on essential roles that contribute to sales. Ogut prefers a lean company structure with highly skilled employees over a large team with average performers.
Prospek Bisnis 5-10 Tahun Kedepan [40:36]
Ogut predicts that technology and media will continue to be significant in the next 5-10 years, drawing parallels with trends in America. He notes that while other fields like biotechnology and space exploration exist, they require substantial capital. Ogut suggests looking at current trends in America to anticipate future business opportunities in Indonesia.
AI Agent [42:50]
Ogut identifies AI agents as a promising opportunity, describing them as AI systems designed to solve specific problems for specific avatars. He gives examples such as AI-powered customer service agents and personalized education systems. Ogut believes that AI agents will become more prevalent in the future, offering personalized solutions and expertise.
Company Branding [47:10]
Ogut discusses the importance of personal branding for company owners, arguing that people need trust to make purchases. He cites examples of successful entrepreneurs who actively engage on social media to promote their companies. Ogut believes that in the future, every company branding will need a visible figure to build trust and credibility.
Risk and Reward Content Creation [49:20]
Ogut outlines the rewards of being a content creator, including more money, freedom of time and place, and a greater voice. However, he also notes the risks, such as the loss of privacy and the need to maintain a consistent and appropriate public persona. Ogut emphasizes the importance of enduring judgment and criticism, viewing it as a sign of relevance.
Apakah harus viral untuk sukses menjadi Content Creator? [54:15]
Ogut discusses whether going viral is necessary for success as a content creator, stating that while it can be beneficial for traffic, it is not always essential. He suggests that having a strong personal brand and loyal followers is more important for long-term sustainability. Ogut also touches on the ethics of using controversial content for traffic, advising creators to prioritize their personal branding.
Rumus Menjadi Viral [58:40]
Ogut shares his perspective on going viral, stating that it requires luck, while getting traffic requires skill. He emphasizes the importance of understanding the target audience and providing valuable information to ensure traffic. Ogut also notes that the definition of luck is subjective, but it involves something beyond one's self-control that creates an opportunity.
Cara Educreator bisa Sustain [1:01:20]
Ogut provides advice for education creators on how to sustain their content, suggesting they focus on a specific market niche and differentiate themselves through their character. He uses the example of stock trading, advising new creators to target a specific audience, such as employees looking for day trading opportunities, and to showcase a unique personality.
Cara mendapatkan Satu Miliar Pertama [1:06:20]
Ogut discusses the best way to earn the first billion, acknowledging that it is a challenging goal. He suggests that for those starting with limited capital, trading meme coins might be an option, but advises against it due to the risks. Ogut recommends focusing on generating a consistent income, such as 10 million per month, and investing in assets like Bitcoin, anticipating a potential drop in value for future buying opportunities.
Investasi Terbaik [1:08:35]
Ogut shares that business has been his best investment, as it creates upside value and can generate significant returns. He also mentions Bitcoin as a profitable investment due to institutional interest. Ogut advises against FOMO and shares his past experiences with losses in crypto and NFTs.
Cara Ogut menjadi Outlier [1:11:02]
Ogut attributes his success to resilience and a continuous drive to improve. He views life as a game with levels to complete and finds excitement in overcoming challenges. Ogut also emphasizes the importance of having an impact on his family and creating a legacy of generational wealth.
Safety Net [1:13:38]
Ogut discusses the importance of having a safety net, stating that for him, having 5 million in his account is enough to feel secure. He lives a utilitarian lifestyle and prioritizes financial security for his family. Ogut also notes that having more money does not necessarily equate to more happiness, and that gratitude, avoiding comparisons, and helping others are essential for fulfillment.
Kalau ketemu sama Ogut pas umur 24, apa yang bakal Ogut sekarang bilang? [1:18:33]
Ogut shares what he would tell his 24-year-old self, advising him to enter the capital market as soon as possible. He emphasizes that at that age, he had no dependents and should have taken the biggest risks with the privileges his parents provided. Ogut also stresses the importance of learning from market cycles and entering the financial market early to compound wealth.
Closing [1:21:30]
David Noah concludes the podcast, thanking Ogut for his insights and encouraging viewers to learn more from Ogut's Instagram account.