TLDR;
In this video, Timon Adiyoso discusses his reasons for leaving YouTube in recent years and his return to the platform. He highlights the importance of diversifying across social media platforms like TikTok and Facebook due to fluctuating income potential. While YouTube still holds potential, he notes a significant drop in views and revenue compared to previous years. He emphasizes the value of creating educational content on YouTube and promotes his study group for learning about various digital platforms and income generation methods.
- Diversifying across social media platforms is crucial for income stability.
- YouTube's income potential has decreased, but educational content remains valuable.
- Digital products offer a significant income opportunity without physical goods.
- Joining study groups can provide comprehensive learning and support for digital platforms.
Introduction [0:00]
Timon Adiyoso welcomes viewers back to his YouTube channel and announces that he will discuss the reasons behind his departure from YouTube in recent years and his decision to return.
The Shift to Other Platforms [0:15]
To earn money on social media, one must be strategic and adapt to changing trends. The potential for profit on YouTube has decreased, prompting a shift to platforms like TikTok and Facebook, which are currently experiencing growth. While YouTube still has potential, views are significantly lower than before. Previously, uploads could garner 5,000 to 10,000 views, but now they barely reach 1,000.
YouTube's Advertising Advantage [0:38]
Despite the lower views, Timon is returning to YouTube because the advertising revenue is better compared to TikTok and Facebook. On TikTok, income is heavily reliant on the "keranjang kuning" (yellow basket) feature, while Facebook ad revenue is quite low. YouTube, on the other hand, can generate tens of millions of Rupiah from 1 million views, whereas Facebook might only yield hundreds of thousands for the same number of views.
Content Strategy and Platform Differences [1:42]
Timon studied YouTube to understand what type of content the platform favors. He notes that TikTok and Facebook primarily cater to entertainment, with users scrolling through short videos. YouTube, however, is more suitable for educational content. Uploading short video shots on YouTube has not resulted in significant growth, unlike in the past when it was easier to gain views and subscribers.
Targeting Foreign Audiences [2:36]
Some creators are successful on YouTube by targeting foreign audiences, using AI and tools like Chat GPT to create content for markets like America. This approach can yield substantial income. However, Timon prefers creating original content in Indonesian, even if the income is not as high, rather than copying and editing content from other sources.
The Value of Educational Content on YouTube [3:22]
Timon finds that YouTube is the best platform for tutorials and comprehensive information. Searching for specific topics on Facebook and TikTok often yields incomplete results. This makes YouTube a valuable platform for educational content, which Timon plans to focus on.
Income Pressures and Diversification [3:45]
The decision to move to TikTok and Facebook was driven by the impact on Timon's income. With 10 employees to pay, maintaining a stable income is crucial. His YouTube income has significantly decreased, from tens or hundreds of millions of Rupiah to just 1-3 million Rupiah. He is trying to create tutorial-focused content on YouTube while also exploring other income streams.
Exploring Digital Products [4:44]
Timon shares that he earns income from TikTok and digital products. Digital products, such as educational video links and PDFs, have proven to be very lucrative, generating hundreds of millions of Rupiah per month without the need for physical goods. He advises viewers not to rely solely on YouTube and to explore other platforms for income opportunities.
Other Income Streams [5:44]
Timon mentions that he still earns income from his blog, although it is not substantial. His younger brother's educational YouTube channel generates a significant income. Timon is now focusing on creating educational content for his YouTube channel again, covering topics like digital products and e-commerce platforms like Shopee.
Study Group Promotion [6:36]
Timon promotes his study group, which offers comprehensive learning about TikTok affiliate marketing, digital products, YouTube, Facebook, and blogging. The study group includes video guides, sharing groups, and Q&A sessions. He encourages viewers to join the study group via the link in the video description or comments. The price is currently discounted to Rp. 49,000.
Final Encouragement [8:00]
Timon encourages content creators to stay enthusiastic and make videos on YouTube, while also diversifying to other social media platforms like Facebook and TikTok. He emphasizes that all social media platforms can generate income and advises viewers not to remain solely focused on YouTube.