TLDR;
This video provides a comprehensive guide to using the Yoast SEO plugin on WordPress. It covers what Yoast SEO is, its features (both free and paid), how to install and set it up, and how to use it to optimize content for search engines. The video also touches on importing settings from other SEO plugins and provides practical tips for writing SEO-friendly articles.
- Yoast SEO is a popular WordPress plugin used by millions of websites to improve search engine rankings.
- The plugin offers both free and paid versions, with the free version providing essential SEO features.
- Key features include focus keyword analysis, meta robot configuration, XML sitemaps, and integration with Google Search Console.
- The video demonstrates how to install and configure Yoast SEO, as well as how to use it to optimize articles with keywords, internal and external links, and meta descriptions.
Introduction to Yoast SEO [0:00]
The video introduces Yoast SEO as a leading WordPress plugin designed to optimize website rankings on search engines like Google, Yahoo, and Bing. It highlights that Yoast SEO is used by over 13 million websites globally. The plugin offers both free and paid versions, with the free version providing essential features for basic SEO needs. The presenter plans to cover installation, setup, and practical usage of Yoast SEO for writing articles in WordPress.
Features and Advantages of Yoast SEO [2:23]
The video outlines several key features of Yoast SEO, including focus keyword analysis, which helps users assess how well their content is optimized for specific keywords. Additional features mentioned are meta robot configuration, RSS configuration, permalink settings, XML sitemap creation, and integration with Google Search Console and Bing verification. Yoast SEO also allows users to import settings from other SEO plugins, simplifying the transition for those switching to Yoast. The advantages of using Yoast SEO include its comprehensive feature set, the focus keyword tool for improving content quality, and the snippet preview feature for optimizing title tags and meta descriptions.
Installing and Setting Up Yoast SEO [4:26]
The presenter navigates to the WordPress dashboard to demonstrate the installation process. He searches for "Yoast SEO" in the plugins section, installs the plugin, and activates it. After activation, a Yoast SEO section appears in the WordPress menu. The video shows the general dashboard where notifications about SEO issues will appear. The presenter then explores the settings menu, highlighting the feature set options that can be activated or deactivated. Basic settings, such as entering website information and social media connections (Facebook, Twitter), are also covered. Additionally, the video mentions the option to input verification codes for search engines like Baidu, Bing, Google, and Pinterest.
Writing Articles with Yoast SEO [10:17]
The video transitions to demonstrating how to write articles using Yoast SEO. The presenter opens a new post in WordPress and pastes in a prepared article. The Yoast SEO analysis provides feedback on SEO and readability, with color-coded indicators (red, orange, green) signaling areas for improvement. The presenter addresses readability by adding subheadings (H2, H3, H4) to the article. He then focuses on SEO improvements, such as adding images with alt text containing keywords, creating internal links to related articles, and including outbound links to external websites like detik.com and tipe.com.
Optimizing Meta Descriptions and Keyword Density [14:44]
The presenter emphasizes the importance of filling in the meta description with relevant keywords to improve SEO. He adjusts the meta description until the color indicator turns green, signifying optimal length and keyword usage. The video also addresses keyword density, noting that the keyword should appear at least twice in the article. The presenter adds the keyword to the introduction and conclusion to meet this requirement. Once all indicators are green, the article is deemed SEO-friendly and ready for publishing. The key elements for optimization include external links, internal links, images with keyword-rich alt text, and strategic placement of keywords in the title and body of the article.
Conclusion and Final Tips [16:59]
The video concludes by summarizing the key points for optimizing articles with Yoast SEO. These include incorporating external and internal links, using images with descriptive alt text containing keywords, including keywords in the title, and ensuring the article contains the keywords at least two to three times. The presenter encourages viewers to subscribe, like, comment, and share the video.