TLDR;
This video discusses how certain YouTube settings can negatively impact channel views and offers advice on optimizing these settings. It emphasizes the importance of customizing channel layout, managing video settings like comments and location, and maintaining a consistent posting schedule.
- Customize channel layout for optimal content presentation.
- Manage video settings, including enabling comments and disabling location.
- Maintain a consistent posting schedule to retain audience engagement.
Introduction [0:00]
The video begins with an introduction from the creator, who highlights the importance of understanding YouTube settings and how they affect channel performance. She notes that blindly following popular advice on which features to turn on or off can be detrimental. The creator shares her personal experience of how a particular feature negatively impacted her views and emphasizes the need to be selective and informed about channel settings.
Customizing Channel Layout [2:11]
To access and adjust these settings, users need to go to YouTube Studio through a web browser, as the regular YouTube app does not offer the same level of customization. Once in YouTube Studio, navigate to the customization section to adjust the layout of your channel's homepage. The order in which videos are displayed—popular videos, regular uploads, and Shorts—can impact viewer engagement. The creator advises arranging content strategically and saving the changes by clicking "Publish."
Managing Video Settings [3:56]
After uploading a video, there are specific settings that need attention to maximize visibility and engagement. The creator stresses the importance of enabling the comment section to foster interaction with viewers. Conversely, she advises against adding a location to your videos. Disabling location allows YouTube to push the content to a broader audience, rather than restricting it to viewers in a specific geographic area.
Maintaining a Consistent Posting Schedule [5:09]
The video emphasizes the critical role of a consistent posting schedule in maintaining and growing a YouTube channel. The creator explains that viewers expect content at specific times, and deviating from this schedule can lead to a loss of viewership as they seek content elsewhere. She advises against changing posting times arbitrarily, as what works for one channel may not work for another due to differing audiences. Sticking to a consistent time helps retain viewers and improve overall channel performance.