Making Millions Online: The $8M Lesson Nobody Teaches!

TLDR;

This video features a discussion between Chris Joseph and Runway Millionaire, focusing on backend systems, offer creation, and the importance of adapting to the evolving digital landscape. They emphasize the need for entrepreneurs to focus on customer follow-up, create standard operating procedures (SOPs), and solve specific customer problems quickly. The conversation also covers strategies for offer ascension, utilizing thank you pages, and the shift towards video content for better customer engagement and indoctrination.

• Importance of customer follow-up and nurturing.
• Creating SOPs and automating business processes.
• Focusing on solving one specific customer problem quickly.
• Utilizing thank you pages for upselling and booking calls.
• Shifting towards video content for better customer engagement.

The Importance of Follow-Up and Customer Journey [3:00]

Runway Millionaire emphasizes that the fortune is in the follow-up, highlighting that many entrepreneurs fail to nurture leads after acquiring them. He points out that social media platforms are rented spaces, and the goal is to move potential clients off these platforms and into a system where they can be nurtured. He advises focusing on serving existing leads rather than constantly seeking new ones, stressing the importance of a customer journey that involves different touchpoints and conversations, similar to the experience at a store like Walmart.

Creating SOPs and Automating Processes [5:33]

To create an effective customer journey, Runway Millionaire suggests recording a Loom or Zoom video to map out the desired customer experience from start to finish. This process helps in creating Standard Operating Procedures (SOPs), which can then be given to a team or freelancer to build out workflows in platforms like Go High Level. He notes that many entrepreneurs struggle with backend processes and automation, often leading to simplified, less effective systems.

Offer Ascension and Maximizing Value [9:39]

The discussion shifts to offer ascension, where Runway Millionaire introduces the 1111 framework, which includes one-day, one-week, one-month, and one-year plans tailored to different levels of customer experience. He advises entrepreneurs to identify where they are on this spectrum and create offers accordingly. He also recommends having multiple "legs" to the business, such as low-ticket and high-ticket offers, to create a stable and diversified revenue stream.

Utilizing Order Bumps and Thank You Pages [14:17]

Runway Millionaire shares a strategy for maximizing revenue through order bumps, upsells, and downsells. He suggests adding impulse buys, like a funding tracker or lenders list, to the initial purchase. He emphasizes the underutilized potential of thank you pages, recommending the inclusion of a video and a booking call option, masked as a "fast-track execution call," to sell higher-ticket offers. This approach allows for feeding both low-ticket and high-ticket parts of the business.

The $8 Million Mistake: The Importance of Making Offers [25:51]

Runway Millionaire recounts how he lost $8 million by not making additional offers during live classes. Despite making significant revenue from ticket sales, he realized he missed out on a substantial amount by not upselling to attendees. He stresses that making offers is not about greed but about providing additional value and helping more people achieve results. He highlights the importance of overcoming the fear of rejection and understanding that clients are often willing to pay more than entrepreneurs think.

Solving Problems and High-Ticket Offers [39:51]

The discussion covers the mindset needed for high-ticket offers, emphasizing that people pay for solutions to significant problems. He advises focusing on the root of the problem and communicating how the offer solves it, rather than just listing benefits. He suggests that high-ticket offers should start at $2,000 to $3,000, as lower prices may not convey the value needed to solve substantial issues.

The Power of Video Content in 2026 [45:06]

Looking ahead to 2026, Runway Millionaire predicts a shift towards video content as a primary means of customer engagement. He advises turning ebooks into bundles that include video versions, as attention will be the most valuable asset. Video content allows for better indoctrination, as it touches different senses and can be accessed on various devices. He stresses that entrepreneurs need to either get on camera or use AI to create video content to stay competitive.

Visionaries vs. Integrators and the Role of AI [56:39]

The conversation shifts to the importance of understanding the roles of visionaries and integrators in a business, referencing the book "Rocket Fuel." Visionaries generate ideas and create offers, while integrators implement them. He emphasizes that entrepreneurs should focus on their strengths and delegate tasks accordingly. He also stresses the importance of integrating with AI to move quickly and efficiently, as the digital landscape is constantly evolving.