TLDR;
This video features an interview with Elad, a freelance brand scaler who rapidly acquired five clients within three weeks of joining the ERT program. The discussion covers his strategies for success, the challenges he faces, and advice for others looking to break into the field. Key takeaways include the importance of offering unique value, the effectiveness of cold DM outreach, and the necessity of continuous action and adaptation.
- Elad acquired five clients in three weeks using cold DMs and offering free creatives.
- Outsourcing creative work is essential for scaling and focusing on client acquisition.
- Personalization and unique offers are key to standing out in a competitive market.
Elad's Rapid Success in Brand Scaling [0:21]
Elad shares his experience of going from zero clients to five in just three weeks after joining the ERT program. Initially lacking knowledge about brand scaling, he quickly learned and applied effective strategies. He now has calls booked every day and communicates with clients daily. Despite his rapid success, Elad acknowledges challenges, particularly in running ads, as his expertise lies more in creating visuals.
Challenges and Skill Maxing [0:52]
Elad discusses his struggle to manage multiple clients and the need to improve his ad management skills. He manually creates all his creatives using Adobe Photoshop, which he leverages when reaching out to brands. By offering both creative services and ad management, he increases his value proposition to clients. The interviewer emphasizes the importance of "skill maxing," where offering multiple services makes a freelancer more attractive and indispensable to clients, leading to better communication and long-term partnerships.
Time Management and Outsourcing [2:30]
Elad notes that he spends a significant amount of time on creatives, averaging 30 minutes to an hour per creative, with each client needing multiple versions. The interviewer suggests that Elad should consider outsourcing creative work to free up his time for client acquisition. Outsourcing not only makes clients happier with high-quality creatives but also improves ad results, ultimately increasing revenue.
Offer Strategy and Client Acquisition [3:44]
Elad explains his initial outreach strategy, which involved DMing brands and offering a free creative. This approach helped him get responses and build a portfolio to attract more clients. He pitches the idea of creating creatives first and then introduces the possibility of running ads. Elad's biggest time constraint is the hours spent making creatives (8 hours) versus the time spent getting clients (2 hours). Outsourcing creatives is identified as the most immediate way to grow his business.
Target Audience and Differentiation [5:00]
Elad focuses specifically on clothing brands because of his prior experience in that industry, which gives him unique insights into scaling those businesses. Despite being told that the clothing brand market is saturated, he found success by differentiating himself through creative offers. He emphasizes that offering a free creative immediately sets him apart from other freelancers who simply offer ad management services.
Revenue Model and Client Relationships [6:13]
Elad's current revenue model is based on a percentage of ad revenue generated for his clients (10%). He plans to incorporate retainers for creative work in the future. He avoids charging setup fees, as he believes it might deter potential clients. Building strong relationships with clients is crucial before increasing prices. To maintain client engagement, Elad creates a creative and records it, sending the recording to the client, who must respond to receive the actual creative file.
Cold DM Strategy and Personal Branding [8:11]
Elad's success comes from cold DMs. He emphasizes the importance of making irresistible offers to get clients to respond and build early relationships. All his clients were initially strangers he contacted through DMs. His Instagram account is personal, without explicit mentions of his brand scaling services. The interviewer suggests implementing some work showcases in story highlights to build trust with prospects who view his profile.
Mindset and Action [9:53]
The interviewer stresses that the market is not saturated and that excuses hinder progress. Taking accountability and action are essential for moving forward. He encourages viewers to start immediately rather than waiting for the perfect moment. Elad reiterates that he achieved five clients in three weeks by starting and consistently working.