TLDR;
This video provides a detailed guide on how to create viral shorts on YouTube, focusing on understanding the algorithm, selecting engaging topics, mastering editing and structure, and optimizing posting strategies. It emphasizes that success on YouTube is not random but rather a result of creating high-quality, engaging content tailored to a specific audience.
- Understanding the YouTube algorithm is crucial; it favors engaging content with high retention rates.
- Selecting interesting topics that resonate with your target audience is the foundation of a viral short.
- Editing and structure, particularly the "HPC" system (Hook, Progression, Climax), are essential for keeping viewers engaged.
- Optimizing posting times based on when your audience is most active can significantly impact views.
Intro [0:00]
The creator shares his experience of achieving millions of views on YouTube Shorts within a year by figuring out the formula to consistently create viral content. He promises to share the exact blueprint that top creators use to blow up their Shorts, emphasizing that this video goes beyond basic tips like niche selection or hashtag usage. The focus is on providing actionable knowledge that can be applied to any channel.
The YouTube Algorithm [0:30]
The YouTube algorithm is not random or based on luck; it promotes the most engaging content. Creating engaging Shorts with high retention rates is key to success. The creator shares his personal experience of growing one channel to 10,000 subscribers in four months and another in just three weeks, highlighting that understanding how to make better content leads to faster growth. The algorithm recognizes and promotes good Shorts.
Topics [1:41]
Selecting an interesting topic is fundamental to creating a viral Short. The creator advises starting by considering the target audience and the types of videos that already perform well in the niche. Researching successful channels in the same niche can provide valuable insights. The importance of aligning content with the audience's interests is illustrated through an example of a creator whose views fluctuated based on whether the content appealed to their core demographic of school kids. The delivery and execution of the topic are as important as the idea itself. The creator uses an example of Mr. Beast secret to success, where the creator paid off the topic too quickly, causing viewers to lose interest.
Editing/Structure [4:18]
Mastering editing and structure is essential for creating viral content. Editing involves external elements like cutting, pacing, and captions, while structure involves composing the video with storytelling and payoffs. The creator introduces the "HPC" system: Hook, Progression, and Climax. The hook, which is the first 5 seconds, should introduce the topic while leaving the viewer with questions. Progression involves meeting the expectations set in the intro and fulfilling the promise of the video's topic. The climax is the moment the topic is fulfilled, and the audience gets what they came for. The creator uses an example of a short with over 70 million views about having a snowball fight in the desert to illustrate the HPC system.
Posting [7:16]
Optimizing posting strategies is crucial for maximizing views. The creator's experiments revealed that the day of the week doesn't matter as much as the time of posting. The best time to post aligns with when the target audience is most active, which can be found in the analytics tab in YouTube Studio. Posting four times per day was too much, while posting twice per week was less effective than once per day. The key is to find a balance that allows for high-quality content while maintaining consistent exposure. Consistency is crucial, and avoiding long periods without uploading is important for maintaining momentum.