TLDR;
This video provides a comprehensive guide on how to generate leads for your business, whether you're a freelancer, agency owner, or marketer. It covers both free and paid methods, including using Google Maps, ChatGPT, and automation tools like Lemlist. The video emphasizes the importance of personalization and a compelling offer to improve conversion rates.
- Free lead generation methods using Google Maps and ChatGPT.
- Automation of the lead generation process using tools like Lemlist.
- Importance of personalized communication and a strong offer for better conversion rates.
Introduction to Lead Generation [0:00]
The video starts by defining a lead as an individual or organization with the potential to become a future customer. Lead generation is described as the process of identifying these potential clients and gathering their information, such as name, website, and social media handles, to facilitate future outreach. The presenter emphasizes that the methods discussed are applicable across various industries, from real estate to dental services.
Free Method 1: Google Maps [1:34]
The first free method involves using Google Maps to search for businesses in a specific industry and location, such as "realtors in New York." The process includes clicking on each business, visiting their website, and collecting relevant details like name, contact information, and social media profiles. The presenter suggests writing a personalized compliment for each lead to make future communication more effective. This data is then compiled into an Excel sheet.
Free Method 2: ChatGPT and Google Search [2:24]
The second free method combines Google Search and ChatGPT to generate leads more efficiently. The presenter explains how to use a specific search query on Google to find Instagram profiles containing email addresses of professionals in a target industry and location. The search query follows this structure: site:instagram.com "industry" "location" "@gmail.com". The search results are then copied and pasted into ChatGPT, along with a prompt (provided in the video description) that instructs ChatGPT to extract and organize the data into a CSV format. This CSV data can then be copied into an Excel sheet.
Fiverr Freelancing Course Promotion [3:57]
The presenter briefly promotes a Fiverr freelancing course available on Udemy, designed for beginners looking to make money online. The course covers turning various digital skills into income on Fiverr, with a special discount offered to early users via a promo code.
Paid Lead Generation Tools and Outsourcing [4:29]
For those with a budget, the video suggests using paid lead generation tools like Apollo.ai or D7 Leadfinder. Alternatively, the presenter recommends outsourcing lead generation tasks on Fiverr for around $10 to $20.
Emailing and Automation with Lemlist [4:47]
The video explains how to craft personalized emails to improve conversion rates, including adding a compliment and addressing the recipient by name. For automating the email sending process, the presenter recommends using Lemlist, a paid software. The process involves exporting the lead list as a CSV file, importing it into Lemlist, and creating an email sequence with follow-up emails. Variables are used to personalize the emails with information from the lead list, such as first name and compliment. The presenter suggests sending 500 to 1,000 emails per month and using Calendly to schedule discovery calls.
Final Thoughts on Lead Generation [6:57]
The video concludes by emphasizing that cold emailing has an average response rate of 8.5%, with a conversion rate of 1% to 5%. The presenter stresses the importance of having a compelling offer and continuously experimenting with different approaches. What works for one person may not work for another, so learning from personal experience is crucial.