Brief Summary
The video discusses the evolving landscape of content creation in 2025, emphasizing the need to adapt to new strategies and tools. It highlights the shift from follower-based content distribution to algorithm-driven visibility, the importance of content packaging, and the use of AI tools to scale content creation. Additionally, it touches on the significance of meaningful audience connections and the transition of creators into founders by developing products for their audience.
- Content creation in 2025 requires adapting to new AI tools and strategies.
- The focus is shifting from follower count to content packaging and algorithm-driven visibility.
- AI tools are essential for scaling content creation and distribution.
- Meaningful audience connections and engagement are more important than just views.
- Creators are increasingly becoming founders by building products for their audience.
Why content in 2025 feels like starting from scratch
The content creation landscape in 2025 feels like a fresh start each week due to the rapid integration of new AI tools and strategies. It's becoming increasingly easy to create products like websites and apps, the real challenge lies in marketing and distribution. The focus is on building a content machine to get products in front of people, which is being developed for both personal branding and AI-driven channels.
Followers are dead, here's what matters now
The traditional concept of followers is becoming obsolete as algorithms now primarily dictate content visibility. Content is increasingly fed to users based on their behavior rather than their subscriptions. To succeed, creators need to master the art of creating viral content that appeals to the algorithm.
The secret to going viral: Packaging over content
The key to success lies in how content is packaged, especially on platforms like YouTube where a compelling thumbnail and title are crucial for attracting clicks. These elements should create a curiosity gap, sparking interest without revealing the entire story. For short-form video content, the initial seconds are critical for capturing attention. The majority of the effort should be dedicated to packaging the content effectively before even creating it. Generic packaging is a death sentence.
How I publish 50+ posts a week (without burning out)
To keep up with the increasing volume of content, creators need to adopt strategies for efficient content production and distribution. Inspired by marketers like Alex Hermosi and Gary Vaynerchuk, the approach involves creating core content pieces and then redistributing them across various platforms using AI tools. One such tool is Poppy AI, which streamlines the process of extracting audio and text from videos, generating scripts, and creating content for different platforms. Poppy AI helps unpack what's actually working, find the hooks that hit and turn all of this into scripts, carousels, emails in minutes.
Why you need to be on every platform
Being present on multiple platforms is essential for building familiarity and trust with the audience. Consistent format, style, and storytelling across platforms help creators stand out and be recognized as real people. It takes about six times for people to see you before someone even remembers you.
Views don’t matter—these metrics do
Metrics like watch time, audience retention, geography, reach and meaningful engagement (DMs and comments) are more important than just views. The goal is to build meaningful connections with the right audience rather than chasing virality. Focus on content that encourages viewers to return to the channel and engage in meaningful ways.
Creators are becoming founders (and how you can too)
Creators are increasingly diversifying their income by launching products that cater to their audience. The best performing creators are actually launching their products. This shift involves using the audience to test and refine products before taking them to the broader market. The ultimate goal is to build a brand that is known for its quality and marketing strategy, rather than just the creator's personal brand.
