Brief Summary
This comprehensive course by Carson Reed teaches how to build a successful AI agency in 2025. It covers everything from the basics of AI and marketing to client acquisition, sales, and fulfillment. The course emphasizes leveraging the AI trend to offer unique solutions to businesses, focusing on lead generation and appointment setting. It also highlights the importance of mindset, team building, and continuous learning.
- AI agency combines social media marketing with AI solutions.
- Key areas include lead generation, AI callers, and CRM buildout.
- Success requires commitment, continuous learning, and adapting to market trends.
Section One: Introduction
This section introduces the concept of an AI agency, defining it as a combination of a social media marketing agency and AI solutions. The goal is to solve lead flow and appointment issues for local businesses. Carson shares his background, starting from a golf course employee to a successful AI agency owner, emphasizing that the course is built from scratch based on his experiences. The course aims to provide a step-by-step guide to starting an AI agency, covering everything from website setup to client fulfillment.
Section Two: Basics + Offer
This section covers the fundamentals of starting an AI agency, including choosing a niche, defining your service, understanding the competition, and creating a conditional guarantee. It highlights the importance of selecting a niche where AI solutions can provide a significant advantage. The section also discusses the difference between saturated and blue ocean niches, emphasizing that commitment to a chosen niche is crucial for success.
Section Three: GoHighLevel Setup
This section focuses on setting up GoHighLevel (GHL), a CRM essential for managing an AI agency. It covers the agency view versus sub-account view, importing a snapshot, connecting a website domain, setting up automations, and managing calendars and appointments. The section provides a step-by-step guide to configuring GHL, including connecting to Zoom and Google Calendar, and emphasizes the importance of GHL for organizing data and automating tasks.
Section Four: Client Acquisition
This section explores client acquisition strategies, focusing on paid ads, organic content, and manual outreach. It emphasizes the effectiveness of paid ads for booking sales calls and the importance of organic content for building trust and authority. The section also discusses the pros and cons of manual outreach, recommending it primarily for those with limited capital.
Section Five: Sales Mastery
This section focuses on sales mastery, covering the prospect's journey to close, one-call versus two-call closes, and the importance of looking presentable. It emphasizes the significance of the discovery phase in understanding the prospect's needs and tailoring the pitch accordingly. The section also provides a Google Doc with objection handling scripts.
Section Six: Client Fulfillment
This section covers client fulfillment, including setting up GoHighLevel for clients, managing paid ads, and maintaining effective communication. It emphasizes the importance of setting clear expectations, establishing communication platforms, and conducting regular check-in calls. The section also shares Carson's personal lessons learned from working with clients.
Section Seven: AI Caller Walkthrough
This section provides a walkthrough of setting up an AI caller using Synthflow, a platform that integrates with GoHighLevel. It covers creating AI assistants, connecting to GoHighLevel, and implementing best practices for AI callers. The section emphasizes the importance of AI callers for automating lead qualification and appointment setting.
Section Eight: Building Your Team
This section discusses building a team, emphasizing the importance of hiring A-players and aligning employee goals with incentives. It covers strategies for recruiting, payment structures, and final lessons for scaling an AI agency. The section advises against hiring until it's absolutely necessary and emphasizes the importance of creating a company where A-players want to work.
