Brief Summary
This video provides a comprehensive guide for individuals planning to start a business, focusing on effective customer acquisition strategies. It covers essential steps to take before opening a store, such as registering with Google My Business, creating a conversion-focused website, researching local media for promotion, and utilizing platforms like Hot Pepper. Additionally, the video discusses strategies for attracting and retaining customers after the store opens, including enhancing customer satisfaction, using listing ads, engaging in local marketing efforts, and increasing positive reviews.
- Register with Google My Business to improve local search visibility.
- Create a website designed for lead generation and conversions.
- Research and engage with local media outlets for promotion.
- Utilize platforms like Hot Pepper for appointment management and customer reach.
- Focus on customer satisfaction and gathering feedback to improve services.
Introduction
The video aims to provide guidance on how to effectively attract customers after starting a business. The speaker shares his experience in building a successful business from the ground up, including securing initial funding and focusing on customer acquisition to achieve profitability. He also mentions his current involvement in web marketing, web production, and SEO, which gives him a unique perspective on the challenges faced by new business owners. The content is tailored for BtoC businesses with physical stores and those planning to become self-employed.
Pre-Opening Preparations
Before launching a business, there are four key preparations to consider. First, register the business with Google My Business to improve visibility on Google Maps, which is a cost-effective way to attract local customers. Optimize the Google Maps listing by providing comprehensive information, incorporating relevant keywords, and increasing user engagement through likes and reviews. Second, create a website designed for lead generation, focusing on elements that drive conversions, such as prominent contact forms and strategically placed call-to-action buttons. Third, research local media outlets and build relationships to secure promotional opportunities. Finally, depending on the industry, consider using platforms like Hot Pepper for appointment management and increased visibility, despite the costs involved.
Post-Opening Strategies
After opening a store, focus on enhancing customer satisfaction and gathering reviews. Prioritize retaining initial customers by understanding their needs and preferences through surveys and feedback. Implement listing ads, utilizing the previously created website, to attract customers while SEO efforts mature. Engage in local marketing, such as distributing flyers, to increase customer interaction. Encourage customers to leave reviews on Google Maps to improve search rankings and increase visibility.
Additional Tips and Conclusion
The speaker suggests leveraging social media platforms like SNS and YouTube to share expertise and attract customers, emphasizing that it can be done with just a smartphone. He advises against getting caught up in networking events or seminars that may not yield tangible results, and instead, focus on practical strategies that directly impact customer satisfaction and acquisition. The video concludes with an offer to provide advice and support to those struggling with customer acquisition and marketing.
