TLDR;
This podcast episode features Wanner, who has generated over $8 million from 75 faceless YouTube channels. He shares his strategies for identifying profitable niches, monetizing content, and capitalizing on trends. Wanner also discusses his methods for managing multiple channels with a small team, the advantages of live streams, and how to repurpose content to reduce production costs.
- Wanner made $522K in one month.
- ASMR and rain channels are among the most profitable niches.
- Live streams can generate more revenue than regular videos due to YouTube's algorithm.
- Repurposing content can significantly reduce production costs.
- Finding viral trends and adapting content accordingly is crucial for success.
$522K in One Month [0:00]
Wanner made $522K in one month and has made over $8 million in total with over 75 faceless YouTube channels. The podcast aims to explore Wanner's journey as a faceless millionaire, revealing the high-earning niches he exploits, monetization strategies most YouTubers are unaware of, and methods to leverage trends for immediate profits.
How Wanner Built 75 Channels That Earn $8 Million [2:25]
Wanner manages 75 channels and earns between $100,000 to $140,000 per month, even during summer holidays when he's less hands-on. He emphasizes the importance of automation and outsourcing but notes that a trained eye can spot opportunities others miss. His top-performing channel is an ASMR channel, generating $24,000 to $30,000 monthly.
Secret Niches [4:18]
Wanner discusses the profitability of ASMR channels, particularly those watched by older women, which can achieve RPMs up to $25. He also mentions rain channels, which consistently earn between $5,000 and $25,000 per month. These channels feature rain sounds with piano music and run 24-hour live streams, generating significant revenue through YouTube Premium.
Turning 1-Hour Videos into 12-Hour Livestreams for Passive Income [6:41]
Wanner uses a Vietnamese service to create 24-hour live streams from 1-hour videos. By looping the video to just under 12 hours, YouTube processes it as a video, boosting promotion and engagement. One channel earns $2,000 to $3,000 monthly from these live streams. He avoids mid-roll ads, focusing on YouTube Premium revenue.
$25 RPM [9:02]
Wanner highlights a video that earned nearly $30,000 in a year from 2.3 million views. He mentions hiring a Russian creator for aesthetic content and repurposing content to save costs. A three-hour video can cost $5,000 to produce, but repurposing it into multiple videos reduces the average cost to $25 per video. Compilation channels can achieve RPMs as high as $50.
Managing 75 Channels with a Tiny Global Team [11:17]
Wanner explains that longer videos perform better due to longer watch times. He categorizes content into three audiences: kids, lunch watchers (40-minute videos), and sleepers (content for falling asleep to). Sleep content, such as rain channels, can consistently earn $15,000 a month without mid-roll ads.
Why Livestreams Beat Normal Videos Every Time [13:40]
Wanner logs into a rain channel earning almost $50,000, which generates $14,000 a month. Each video costs $17 to $25 to produce, resulting in $151,000 in profit. He discusses the importance of evergreen content and the secrets behind monetizing specific content through owned and operated channels.
The $30K Evergreen Upload & Lifetime Revenue Streams [16:02]
Wanner shares an instance where KSI used his content without a license, leading to a copyright claim and a $1,000 license fee. He uses different proxies for different channels to avoid association if one channel gets taken down. Dolphin proxy is used for this purpose. He also ensures Gmail addresses are ID verified.
Repurposing Content: Cutting Production Costs by 90% [18:18]
Wanner manages his channels by focusing on communication and delegating tasks to his team. He hires from Upwork for quality content and Onlinejobs.ph for compilation and AI content, paying around $3 per video to Filipino workers. He advises looking for premium niches for AI storytelling channels and giving them a unique spin.
Three Audiences: Kids, Lunch Watchers, and Sleepers [20:36]
Wanner uses Trello to manage content and communicate with his team. He shares an example of a Squid Game 3 video that performed poorly and his instruction to stop producing such content. Multilanguage videos cost $18 to $25 per video per language. He decides when to stop a channel based on its profitability, spending, and potential.
Rain Channels That Earn $15K a Month on Autopilot [23:05]
Wanner discusses a Spanish-speaking channel, Crispy Spoil, which is trending low but still generates revenue. He uses oneof10.com to find viral trends, such as Paw Patrol or Bluey content. He notes the prevalence of Vietnamese creators in the YouTube world due to their cheap labor and ability to earn US dollars.
From Minecraft Gamer to YouTube Automation Mogul [25:19]
Wanner plans to shift from low-quality content to branded, personality-based channels. He highlights a channel with actors that generates 1.5 million views per day, earning around $250,000 a month. He is also working on licensing deals, including one worth half a million dollars with a Spanish creator.
Owning the Whole System [27:52]
Wanner uses Trello and Slack for management, starting his day by answering messages and then focusing on computer work. He uses Notion for his to-do calendar. He decides whether to stop, pivot, or double down on a channel based on its performance and potential. He has 73 employees.
Copyright, Licensing, and Platform Risks [30:06]
Wanner looks for trends using tools like oneof10.com and analyzes views per hour to determine if a video is worth producing. He shares an example of a viral video with 200,000 views in eight days. He also discusses a social experiment involving 21 channels in different languages, inspired by the company Soul Publishing.
Managing Proxies, Verification, and Multiple Accounts [32:20]
Wanner discusses the RPMs for different languages, noting that Polish has low competition and high RPM. Spanish has a low RPM but high view counts. He uses oneof10.com for video topics, NextL for niches, and recommends Ludi Inc. Eto for larger companies.
Paying $3 per Video: The Global Outsourcing Strategy [35:05]
Wanner advises those with limited funds to start with AI channels, using cheap resources and hoping for a viral hit. Western creators should invest in proper YouTube automation with quality writers, voice-over artists, and editors to build evergreen assets. He emphasizes the importance of finding a viral niche and changing the concept.
AI Channels vs Traditional Automation Models [38:00]
Wanner shares his journey from stacking books to creating Minecraft videos and eventually earning $20,000 a month at age 16. He discusses live streaming Dragon Ball illegally and exploiting loopholes in YouTube's monetization policies. He also recounts how he started licensing content and scaled quickly, earning $28,000 in his first month and $96,000 in his second month.
When to Delete, Pivot, or Double Down on a Channel [41:12]
Wanner explains how he became the second-largest license holder in Asia and made $600,000 a year. He shares a screenshot of his best month, driven by the Donald Trump inauguration, where he monetized content by adding music to Content ID. He also discusses using split-screen content and receiving a legal letter from YouTube for abusing famous names.
Finding Viral Trends [45:28]
Wanner discusses his past strategies, including exploiting gray areas and using black hat techniques. He reveals that he had 21-22 channels consistently cycling content, earning up to $50,000 before stopping the channel to avoid detection. He shares that his peak earnings were around $1.2 million in three months.
Scaling Faceless Channels Worldwide [51:00]
Wanner is shifting away from traditional YouTube automation and AI, aiming to become a content provider. He is working on a huge acquisition and investing in clean brands. He also mentions working with Amazon and Microsoft Bing. He highlights interesting niches like 4K walking videos and virtual car tours, which can generate significant revenue with high RPMs and watch times.