Brief Summary
This video summarizes Michael Gerber's "The E-Myth Revisited," explaining how small businesses can succeed by avoiding common mistakes and building effective systems, using McDonald's as a prime example. It identifies the "Entrepreneurial Seizure," the roles of manager, technician, and entrepreneur, and the three stages of business growth: infancy, adolescence, and maturity, highlighting the importance of system design and understanding the different roles within a business to achieve sustainable growth.
- Importance of building systems for small businesses.
- Three key roles in every business: manager, technician, and entrepreneur.
- Three stages of growing a small business: infancy, adolescence, and maturity.
مقدمه
The video introduces Michael Gerber's book, "The E-Myth Revisited," which explains the common mistakes that cause small businesses to fail. It highlights McDonald's as a successful example of a business that avoided these pitfalls. The video promises to explain step-by-step how to grow a small business using the formula of companies like McDonald's, based on the book's insights.
داستان مکدونالد
In 1953, Ray Kroc, a milkshake machine salesman, encountered the first McDonald's restaurant, owned by the McDonald brothers. Impressed by their efficient system, Kroc suggested they franchise their business. The McDonald brothers had designed a system where every aspect of the food preparation was timed and standardized, ensuring consistency regardless of who was working. Kroc recognized that their system was the true product and offered to help them franchise it. After some initial resistance, the brothers agreed. Twelve years later, McDonald's became the largest fast-food chain in the world. The key takeaway is that the goal when starting a business should be to design a system that can be easily understood and operated by anyone, regardless of their expertise.
شروع کارآفرینی E- seizure
The "Entrepreneurial Seizure" is the moment when someone decides to start a business based on their technical skills and the encouragement of others. People often start a business with the misconception that being good at a technical skill, like baking, automatically translates to building a successful business. However, doing the technical work is different from building a business. The biggest mistake occurs when people assume that their technical skills are enough to run a business, overlooking the need for management, accounting, advertising, and sales skills. The technician turns what he loves into a job for himself, and from then on, he is the person who has to work in that job.
مدیر، تکنسین، کارآفرین
There are three main roles in every business: the technician, the entrepreneur, and the manager. The technician lives in the present, enjoys doing the work, and prefers to do things their own way. The entrepreneur lives in the future, has long-term plans, and is optimistic about the business's potential. The manager creates routines and systems based on past experiences to plan for the future. A business can only succeed if there is proper interaction between these three roles. At the beginning of a business, one person may embody all three roles, but it is difficult to manage the other two roles from a technician's perspective.
مرحله نوزادی infancy
Most businesses start with the strategy that the personal needs of the person who started the business will be met so that the needs of the business will be met. In the infancy stage, the business owner prioritizes their own needs over the needs of the business. They are optimistic and energetic, but they try to do everything themselves and establish personal relationships with all their customers. The speed of change and growth of the business is faster than the owner thinks. The infancy stage ends when the owner realizes that things are not going as planned and that they need to make serious changes to the way their business operates.
مرحله نوجوانی adolescence
In the adolescence stage, the business owner must step out of their comfort zone and recognize the business as an entity separate from themselves. The owner hires people to do the work, moving away from the technician role and taking on a managerial role. However, the owner often micromanages the team because they want everything done their way. The owner may bring in a manager to handle the management tasks, but the owner often stays in their technical work because they cannot leave their safe zone.
مرحله بزرگسالی maturity
A mature business knows from the beginning where it is going and what it needs to do to get there. Building a system is important. As someone who wants to have an entrepreneurial spirit, you want to start a business, you have to know yourself in business. The biggest problem that small businesses have is that the owner thinks that they are the business and that they have to do everything. However, this is not scalable. The owner must have the vision of entrepreneurs and delegate tasks to other people. It's very important for the owner to step out of that comfort zone of theirs.
