Brief Summary
This article is about the speech given by Mr. Vahagn Afyan, the Armenian Ambassador to India, at the 15th edition of the India PR and Corporate Communications Awards 2024. He highlighted the strong and growing relationship between Armenia and India, focusing on collaboration in areas like trade, technology, and education. He also talked about Armenia's economic growth, investment opportunities, and initiatives to improve connectivity between the two countries, such as direct flights and the 'Crossroads of Peace' project.
- Ambassador Afyan emphasized the importance of communication professionals in shaping public opinion and building trust.
- He invited Indian stakeholders to explore partnership opportunities in Armenia, focusing on co-creation and mutual growth.
- He announced upcoming direct flights between Armenia and India and highlighted Armenia's potential as a regional connectivity hub.
Introduction by Ambassador Afyan
Ambassador Vahagn Afyan of Armenia gave a keynote speech at the India PR and Corporate Communications Awards 2024, praising India's communication and media professionals for their important role in shaping opinions and building connections. He said that they are key in connecting people, inspiring ideas, and building bridges in areas like nation branding and social change.
Armenia-India Relations
Ambassador Afyan highlighted the deepening relationship between Armenia and India, noting that it's based on shared values and strategic goals. He mentioned that the partnership now includes trade, technology, defense, and education, with a focus on collaboration and mutual growth.
Armenia's Economic Growth and Investment Opportunities
Armenia's economy grew by 8.7% in 2024, driven by sectors like IT, industrial modernization, agriculture, and tourism. MSMEs play a big role, making up most of the businesses and employing a large part of the workforce. Ambassador Afyan invited Indian investors to explore opportunities in Armenia through Enterprise Armenia, emphasizing partnership and co-creation.
Strengthening Connectivity
Direct flights between Armenia and India are in the works, with Indigo Airlines doing a feasibility study and FlyOne Armenia planning seasonal flights. Armenia's 'Crossroads of Peace' project aims to make the country a regional hub, connecting different seas and regions, including India, to promote economic growth and peace.
Armenia as a Travel Destination
Armenia is becoming a popular travel spot, with a 30% annual increase in Indian tourists. It offers cultural sites, diverse landscapes, and warm hospitality. The Armenian Tourism Committee will participate in Indian expos to boost tourism and trade between the two countries.
Closing Remarks
Ambassador Afyan encouraged communication professionals to continue connecting and collaborating with clarity, compassion, and conviction.
