TLDR;
Kit Betts-Masters previews a new colour Boox Palmer with 4G connectivity, highlighting its potential as a distraction-free device. He discusses Boox's approach to product development, emphasising their focus on quality and reliability through thorough testing. The video also touches on the success of the original Palmer in attracting users to e-readers and Boox's strategy of combining online presence with in-store experiences.
- Introduction of the colour Boox Palmer with 4G connectivity.
- Discussion of Boox's focus on quality and reliability through testing.
- The success of the original Palmer in attracting users to e-readers.
- Boox's strategy of combining online presence with in-store experiences.
Introduction to the New Boox Palmer [0:00]
Kit introduces two Boox Palmer devices: a colour version and a black and white prototype. Both feature 4G connectivity, a much-requested feature. He is currently testing the black and white Palmer, providing feedback to Boox on network speeds and UI issues. The colour Palmer is also connected to the network.
Boox's Strategy and Success [0:31]
The Palmer is Boox's bestselling device, introducing many to e-readers. Its popularity is driven by influencer reviews and the desire for a larger device with more features. Boox aims to place their devices in stores so customers can experience them firsthand, testing the pen and screen. The launch of the Note Air 2 Plus with Google Play Store marked a shift towards a more mass-market appeal.
First Look and Impressions [2:30]
Kit demonstrates the colour Palmer's 4G connectivity by browsing the Boox website. The device is a prototype with a Chinese ROM, but the smooth scrolling and improved front light and interface are evident. He notes the challenge of navigating an unfamiliar device setup.
Device Details and Features [4:05]
The final name of the new device is yet to be revealed. Boox will release the colour Palmer with cellular connectivity, but not a black and white version. The original Palmer and Palmer 2 are successful without 4G, catering to users seeking a distraction-free experience. Users can customise any phone to minimise distractions by turning off notifications.
Design and Testing [5:41]
The new Palmer features a redesigned case with a magnetic snap ring, potentially compatible with MagSafe accessories. Kit has been testing the black and white 4G Palmer for months across the UK, USA and Germany, confirming its reliable connectivity. Boox prioritises thorough R&D and quality, ensuring their products are well-tested before release.