TLDR;
This video provides an updated TikTok dropshipping strategy for 2022, emphasising high profit margins and suitability for both beginners and advanced dropshippers. It highlights the importance of creating engaging content, using general stores to test multiple products, and avoiding common pitfalls like directly copying competitors or appearing overly sales-oriented.
- Focus on creating engaging, non-salesy content.
- Use a general store to test multiple products.
- Avoid directly copying competitors' products.
Introduction to TikTok Dropshipping [0:00]
The video introduces an updated TikTok strategy for dropshipping in 2022, promising significant results in a short time. It's designed to be simple for beginners yet effective for advanced users, with potential profit margins as high as 95%. The strategy works for both saturated and new products.
Analysing a Successful Competitor: Absolute Boys [1:00]
The video examines Absolute Boys, a general dropshipping store on TikTok, as a prime example of success. They post trendy, winning products daily, creating engaging content that doesn't explicitly push sales. Their approach involves ordering products, creating TikTok videos with voice-overs, and directing viewers to a link in their bio. Some of their videos have gained millions of views, translating to substantial revenue.
Setting Up Your TikTok Dropshipping Business [4:15]
To start, open a general store on Shopify to test various products and marketing angles. Find products that have trended before using the Facebook ad library as a resource. Focus on cool, attention-grabbing products rather than problem-solving or boring items. The key is to showcase products in an engaging way that doesn't feel like a direct sales pitch.
The Economics of TikTok Dropshipping [6:16]
Organic TikTok advertising eliminates cost per purchase, enabling high profit margins. Testing a product on TikTok is inexpensive, costing only the price of the product and shipping. A video with two million views can generate £10,000-£20,000 in revenue, and even smaller view counts can lead to daily sales and profit. Consistent testing and content creation are essential for success.
Creating Viral Content and Scaling [9:15]
To succeed, maintain a steady flow of new products and aim to post 10-20 TikToks per product. If a product doesn't gain traction after this many posts, switch to another. The content should be viral and engaging, avoiding a sales-oriented approach. Inspiration can be drawn from TikTok ads, but avoid directly copying products that are already popular on the platform.
Things to Avoid When Starting a TikTok Store [11:39]
Avoid stealing products from competitors, as TikTok's algorithm optimises videos for specific audiences. Don't present yourself as a seller; instead, act like a satisfied customer or someone showcasing a cool product. Focus on advertising one product at a time, given the limitation of having only one link in your bio.
