TLDR;
Syadid Satria, a 25-year-old livestock entrepreneur, shares his journey into the beef cattle business, driven by a blend of academic pursuits, practical experience, and a strong work ethic. He emphasizes the importance of perseverance, learning from failures, and prioritizing long-term asset building over immediate gratification. His success with Indung Pam is rooted in understanding the nuances of animal husbandry, strategic feed management, and building trust with investors.
- Overcoming initial failures and ridicule to build a successful livestock business.
- Prioritizing asset building and long-term goals over immediate personal desires.
- Sharing knowledge and emphasizing the importance of understanding animal character and risk management in livestock farming.
Introduction: Syadid's Background and Motivation [0:02]
Syadid Satria, a 25-year-old beef cattle entrepreneur, recounts how he ventured into livestock farming despite having no prior family background in agriculture. He initially aspired to study automotive engineering but shifted to animal husbandry based on a teacher's suggestion. Syadid excelled in his studies, consistently ranking high and securing a scholarship to Garut University (Uniga) where he majored in animal husbandry. He used his scholarship money to purchase his first cows, marking the beginning of his livestock business.
From Scholarship to Starting a Business [2:34]
Syadid explains how he utilized his scholarship funds to invest in cattle. Instead of spending the money, he bought cows every semester, starting with two cows purchased with his initial scholarship money and savings from a previous job in Jakarta. He combined work and study, gaining practical experience by visiting other farms during his internship and learning about cattle fattening.
Early Business Model and Challenges [3:24]
Initially, Syadid's business model focused on fattening cattle for Eid al-Adha, buying thin cows and fattening them over eight months. He faced significant challenges in the early years, particularly with adapting cows from Java to Garut, leading to bloating and deaths due to differences in climate and feed. Despite these setbacks, he persisted, learning from his mistakes and adapting his feeding strategies.
Feed Management and Business Growth [5:33]
Syadid discusses his approach to feed management, utilizing readily available and inexpensive resources like rice waste and dregs to minimize costs and maximize profits. He aims for an annual increase in his herd size, targeting 200 heads, and acknowledges the role of investors in his business growth. He emphasizes that increasing the herd population isn't solely from his own funds but also involves investors who trust in his capabilities.
Financial Strategies and Asset Building [7:28]
Syadid details his financial strategies, including reinvesting profits to expand his assets rather than indulging in personal desires. He started with a small capital of Rp. 20 million and two cows, gradually increasing his herd size by reinvesting profits and eventually taking out a bank loan. He prioritizes building assets like land and cages, deferring personal luxuries to secure his future.
Overcoming Ridicule and Staying Focused [8:57]
Syadid shares personal anecdotes about facing ridicule and staying focused on his goals. He recounts bringing a sickle and sack to campus to harvest grass for his cows, ignoring the judgment of others. He also mentions an incident where a friend mocked him for his farming activities, which motivated him to prove his capabilities and achieve success.
The Significance of "Indung" (Mother) in the Business [10:56]
Syadid explains the significance of the name "Indung Pam," which translates to "Mother Farm." He attributes the success of his business to his mother's prayers and the symbolic meaning of "Indung" as a source of life and prosperity. The name was inspired by a sign he saw with his parents, reinforcing the importance of family and blessings in his entrepreneurial journey.
Insights on Livestock Farming and Future Plans [11:46]
Syadid shares insights on the resilience of livestock farming, emphasizing its irreplaceable role in providing basic necessities. He advises aspiring livestock farmers to understand the character of their animals, manage risks associated with diseases like FMD, and prioritize cows that have already been exposed to FMD for better immunity. He also cautions against online buying and selling of livestock due to the risk of fraud.
Advice for Young Entrepreneurs and Future Goals [15:43]
Syadid encourages young individuals with business plans to pursue them without hesitation, emphasizing that youth is the most productive time to build a foundation for the future. He plans to expand Indung Pam into other sectors like restaurants or chicken farming, driven by a desire to keep growing and innovating. He stresses the importance of hard work, perseverance, and not being afraid to start while young to achieve long-term success and enjoy life in later years.