TLDR;
This video explains why many logo designs are rejected and emphasizes the importance of creating unique and memorable logos that represent the face of a company, not just its products or services. It advises designers to avoid obvious concepts and instead focus on understanding the client's background and story to create a distinctive logo.
- Avoid obvious and cliché logo designs.
- Focus on representing the company's face, not just its products.
- Understand the client's background and story to create a unique and memorable logo.
Why Cliche Logos Get Rejected [0:00]
The primary reason why a significant number of logo designs face rejection is their overt and predictable nature. Using Sony as an example, despite their diverse product range including TVs, speakers, and cameras, their logo doesn't depict any of these items. The logo serves as the face of the company, not a comprehensive representation of its entire business.
Creating Unique and Memorable Logos [0:19]
When tasked with designing a logo for a real estate firm, avoid immediately resorting to generic images of buildings or houses. Instead, it's crucial to think beyond the obvious. Designers should thoroughly understand the client's background and listen to their story. The goal is to craft a logo that is not only unique but also leaves a lasting impression, effectively setting the company apart.