TLDR;
This video explains what RPM (Revenue per Mille) is, why it's important for YouTube creators, and how to increase it. It highlights the key factors influencing RPM, such as niche, audience demographics, and video length. The video also presents a comparison of two YouTube channels to demonstrate the impact of RPM on earnings and offers insights into high-earning niches identified by AI chatbots.
- RPM is the revenue earned per 1,000 views and is influenced by niche, audience, and video length.
- Targeting English-speaking audiences, focusing on high-earning topics, and creating longer videos can increase RPM.
- Finance, technology, and education are identified as high-earning niches by AI chatbots.
Intro to RPM [0:00]
The video introduces the concept of RPM (Revenue per Mille), which is the revenue earned per 1,000 views on YouTube. RPM is a critical factor that significantly impacts a creator's earnings. The speaker defines RPM as the rate paid per thousand views, influenced by factors like niche, audience, and video length. Cost per mille (CPM) is also mentioned, representing what advertisers pay to run ads on videos, from which creators get a cut.
Factors Influencing RPM [1:07]
The three main factors that determine RPM are niche/topics, audience, and video length. Niches like finance tend to have higher RPMs compared to gaming because advertisers in finance are willing to spend more due to the higher value of their services. The audience's demographics, including age, income, and location (targeting American, Canadian, and British audiences), also play a significant role. Longer videos with more ad breaks result in higher RPM due to increased ad exposure.
Strategies to Increase RPM [5:17]
To increase RPM, the speaker advises targeting English-speaking audiences with English-speaking content, focusing on higher-earning topics, and creating longer videos. Switching a channel's language to English can attract an English-speaking audience. Making videos 15-20 minutes long, as opposed to 8-10 minutes, can significantly increase ad revenue.
RPM Comparison of Two Channels [6:42]
The speaker compares two of their YouTube channels to illustrate the power of RPM. One channel, focused on sleep content, earned $165 for 37,000 views (RPM of about $4). In contrast, a lore channel earned $435 with 25,000 views and over $1,000 with 44,000 views, demonstrating a significantly higher RPM. The sleep channel made $7,000 over six years, while the lore channel made almost $2,000 in 28 days, highlighting the impact of RPM on earnings.
High RPM Niches According to AI Chatbots [12:47]
The speaker shares insights from three AI chatbots (ChatGPT, Perplexity, and Bard) regarding high-earning RPM niches. The chatbots identified niches such as finance and investing, business and entrepreneurship, technology and software, real estate, education, personal finance, AI tools, tech gadgets, making money online, and health and wellness. The speaker encourages viewers to use similar prompts to discover profitable sub-niches and video ideas.
Conclusion [15:08]
The video concludes by reiterating the importance of targeting English-speaking audiences with high-earning topics and longer videos to maximize RPM. The speaker emphasizes the significant difference in earnings between low and high RPM niches, encouraging creators to focus on RPM to improve their YouTube revenue.