TLDR;
The video discusses the rapid rise and controversy surrounding Surb, a pre-debut California-based indie idol group consisting of members Alice, Barry, and Ash. The group quickly gained attention for their unique concept and social media content, but faced backlash due to cultural appropriation concerns, particularly regarding member Barry's use of Japanese language and mannerisms. This led to a swift apology video and sparked a broader discussion about non-Asians in the Asian entertainment industry, cultural sensitivity, and the fine line between cringe and problematic content.
- Surb, a California-based J-pop group, quickly gained attention but faced backlash.
- Controversy arose over cultural appropriation, especially regarding a member's use of Japanese.
- The group issued an apology, sparking debate about non-Asians in Asian entertainment.
Introduction to Surb [0:00]
The video introduces Surb, a pre-debut California-based indie idol group consisting of three members: Alice, Barry, and Ash. The group's emergence and the subsequent discourse surrounding them unfolded rapidly online. The video expresses intrigue at the concept of a California-based J-pop group, noting the effort put into their introductions, including individual member colors and concepts.
Member Introductions and Call and Responses [1:26]
Each member introduces themselves and demonstrates their unique call and response routines. Alice, the green member, incorporates a "lucky lucky Alice" chant. Barry, the pink leader, uses a Japanese-inspired call and response involving "strawberry" and "blueberry." Ash, the red member, presents a more complex routine based on mahjong moves. The video highlights the confidence of the members, particularly Barry, and notes the effort put into replicating J-pop idol mannerisms.
Initial Reactions and Observations [4:58]
Surb is described as an idea that might have originated from a late-night sleepover or an otaku club. The group is in their pre-debut stage, planning to release a single and individual solos. The video emphasizes that execution is more important than the initial idea. Surb's content mainly consists of TikTok dances, and while some viewers found it cringey, others were receptive to their vibe. Two members, Alice and Barry, performed live at an anime convention, showcasing their dance covers and call and response routines.
Cultural Appropriation Concerns and Backlash [7:55]
The video points out that social media has lowered the barrier to entry for aspiring idol groups, but also exposes them to harsh online criticism. Attention turned to Barry, with people criticizing her accent and use of Japanese, sparking a discourse about cultural appropriation. The video contrasts the current acceptance of non-Asians using Asian languages and cultural elements with the past, when Asian immigrants were often mocked for their accents.
Barry's Apology and Justification [9:43]
Barry issued an apology addressing the concerns about her call and response, acknowledging the privilege she holds as a white person and expressing regret for any offense caused. She explained that her use of Japanese was tied to her plans to release solo music in that language and that her Japanese boyfriend had unintentionally contributed to her call and response. The video questions whether her actions truly constituted cultural appropriation, suggesting that she was not intentionally mocking Japanese culture but rather replicating the behavior of Japanese idols.
Broader Discussion and Future Prospects [12:46]
The video notes the shift in online sentiment, with acting cute now often viewed as cringey. The situation took a dark turn, with the video characterizing the criticism as bullying disguised as virtue signaling. The video draws a parallel to the K-pop group EXP Edition, which faced similar challenges. Despite the rocky start, the video suggests that the controversy might be a form of marketing, as Surb's online presence has grown significantly. The video concludes by speculating on whether Surb can capitalize on their newfound attention and produce good music.
