TLDR;
This video ranks Formula 1 drivers' merchandise from least to most weird. The ranking includes items from official stores, discontinued products, and even unique experiences offered by drivers. Max Verstappen, Lewis Hamilton, Fernando Alonso, and Valtteri Bottas are among the drivers whose merch is examined. Some drivers are disqualified for not having individual merch stores. The final ranking is based on the weirdness, cringe factor, and overall uniqueness of the merchandise.
- Max Verstappen's discontinued shampoo and shower gel are highlighted.
- Lewis Hamilton's brand offers nice but uninspired items.
- Fernando Alonso's gift shop is a treasure trove of outdated and random items.
- Valtteri Bottas sells luxury travel experiences instead of traditional merch.
Intro [0:00]
The video introduces a ranking of the weirdest Formula 1 driver merchandise. The goal is to explore individual driver stores and identify the most unusual, cringeworthy, and baffling items. The drivers will be ranked from least to most weird, with those lacking a merch store being automatically disqualified.
Max Verstappen [0:39]
The content creator starts with Max Verstappen's merch, noting the official Max Verstappen scarf. The clothing section is well-designed, and the kids' section features items like a baby clothes set, onesie, and pajamas. Other items include a lunchbox, cup, towel, glasses, reversible bedding, a Red Bull blanket, and a puzzle. Discontinued items like the Max Verstappen play rug and shampoo/shower gel are considered the greatest finds.
Lewis Hamilton [2:24]
Lewis Hamilton's Plus 44 brand offers nice items, but the content creator finds them uninspired. A shirt with a drawing that looks AI-generated and a collaboration with Takashi Murakami are mentioned, but the creator expresses disappointment.
Franco Colapinto [2:59]
Franco Colapinto doesn't have traditional merch but offers digital collectible cards and wallpapers. He once advised against buying overpriced official merch, suggesting fans buy fake merch instead. Renault Espirit Alpine, where Franco is an ambassador, created a website with designs for fans to make their own fake merch.
Isak Hajar [4:20]
Isak Hajar recently released his first merch line called Lebout Boutique. The collection is small but well-designed. The weirdest items are two t-shirts featuring Isak flexing, with one saying, "Oh god, he's flexing again."
Lando Norris [5:04]
Lando Norris has world champion merchandise, but the content creator finds a "I believed in Lando Norris WDC 2025" t-shirt with a broad font to be the most notable item. The caption is considered corny, and the creator questions why the brat meme is still used.
Esteban Ocon [5:57]
Esteban Ocon's store site uses a basic template, and the merch is straightforward. He includes his parents in the photos, which the creator finds adorable. The sticker pack, featuring his worst designs in black and white, is considered the worst product.
Carlos Sainz [7:27]
Carlos Sainz doesn't have individual merch, only items on the Williams page. The content creator mentions the "world's fastest unicorn" t-shirt, which is no longer available.
Sergio Pérez [7:52]
Sergio Pérez's website features self-glazing descriptions. The oddest item is a shirt in collaboration with a Mexican sportswear brand, which the creator finds ugly and impractical for sports.
Lance Stroll [8:36]
Lance Stroll's website redirects to the Aston Martin website. The "lance stroller," though no longer available, is considered the weirdest product. Aston Martin also sells watches and oddly shaped whiskey decanters.
Other Drivers Without Merch [9:06]
Kimi Räikkönen, George Russell, and Liam Lawson don't have individual merch stores. Nico Hulkenberg's website is empty.
Pierre Gasly [9:55]
Pierre Gasly has a golf apparel collection called Boogeie Gang and a Gastly Tour t-shirt. The creator finds a "liked by Pierre Gasly" cap amusing and highlights a graphic novel about his career, questioning the ego required for such a product.
Fernando Alonso [10:41]
Fernando Alonso's gift shop from the Mo Fernando Lono in Atorias is described as a treasure trove of outdated and random items. Examples include Alonso cufflinks, a thimble, a neck gaiter with a radio quote, a cedra glass, and Fernando Alonso olive oil.
Alex Albon [11:30]
Alex Albon has a minimalist Monaco collection that resembles items from Target. He also has sneakers and a sold-out merch line for his pets. The weirdest item is the official Alex Albon wine, Albonovino.
Valtteri Bottas [12:26]
Valtteri Bottas doesn't sell traditional merch but offers luxury travel experiences in Finland, including stays in his Airbnb and snowmobile trips. He also offers a VIP package to Grand Prix events with private dinners. He also rents rooms in some Australian valley that he owns residences in.
Yuki Tsunoda [12:45]
Yuki Tsunoda has a minimalist look with designs in multiple colors. The most random item is an adorable Yuki Tsunoda AirPods case.
Charles Leclerc [13:19]
Charles Leclerc released his first merch collection last season, which is well-curated but expensive. A plain gray t-shirt costs $83. The most interesting item is a dog sweater, but the creator focuses on Lee, a healthy ice cream brand he endorses.
Oscar Piastri [14:57]
Oscar Piastri sells his own merch with a normal design. The Texas collection features graphics downloaded from the internet. The worst items are a sticker pack, strange pants, and a crossbody bag.
Ollie Bearman [15:41]
Ollie Bearman's merch includes a well-designed sticker pack and a mascot teddy bear named Obby.
Final Ranking [17:45]
The video concludes with the final ranking of the weirdest F1 driver merch:
- Disqualified: Carlos Sainz, Kimi Anteneelli, Nico Hulkenberg, George Russell, Gabriel Bortalto, Arvid Limblad, and Liam Lawson.
- P15: Hamilton and Bearman (boring merch)
- P14: Ocon (ugly sticker pack)
- P13: Piastri (crossbody bag)
- P12: Pérez (ugly shirt)
- P11: Albon (wine)
- P10: Hajar (flexing t-shirts)
- P9: Tsunoda (AirPods case)
- P8: Norris (WDC t-shirt)
- P7: Leclerc (Lech ice cream)
- P6: Gasly (graphic novel)
- P5: Stroll (Lance Stroller)
- P4: Colapinto (DIY fake merch)
- P3: Max Verstappen (shampoo)
- P2: Valtteri Bottas (luxury travel experiences)
- P1: Fernando Alonso (everything)
