Brief Summary
The non-alcoholic beer market is experiencing significant growth and is projected to become the second-largest beer category by volume, surpassing ale. While overall beer volume declined by 1% in 2024, non-alcoholic beer sales increased by 9% globally. Major beer distributors are increasing their production of non-alcoholic options, with Athletic Brewing currently leading the market.
- Non-alcoholic beer is expected to grow by 8% annually through 2029.
- Ale volume is projected to decrease by 2% annually during the same period.
- Lager remains the dominant beer category with a 92% global market share.
Non-Alcoholic Beer Market Growth
The non-alcoholic beer industry is undergoing a significant transformation, with projections indicating it will soon overtake ale as the second-largest beer category in terms of volume. A recent report by IWSR reveals that despite a 1% decrease in overall beer volume in 2024, the non-alcoholic beer sector experienced a substantial 9% increase worldwide. This growth is fueled by major beer distributors like Budweiser, Guinness, Heineken, and Diagio, all of which have introduced non-alcoholic versions of their popular brands in the last five years. Athletic Brewing currently dominates the non-alcoholic beer market, holding approximately 17% of the total volume.
Future Projections and Market Share
IWSR forecasts an 8% annual increase in the non-alcoholic beer market through 2029. In contrast, ale volume is expected to decline by 2% each year during the same period. Despite its rapid growth, non-alcoholic beer currently holds only a 2% global market share. Lager continues to dominate the beer market with an overwhelming 92% share.
