Brief Summary
This podcast episode features an interview with Mag Jackson, co-founder of One Peak Creative, an online education hub for content creators, marketers, and small business owners. The episode covers the company's origin story, their unique approach to marketing, and their upcoming group coaching program. Mag shares insights on creating effective video hooks, the importance of quality over quantity in content creation, and the power of edutainment.
- One Peak Creative started as a marketing agency in 2015 and pivoted to video production in 2019 before launching their first online course in 2023.
- The company emphasizes edutainment, blending education with entertainment to create engaging and informative ads.
- One Peak Creative prioritizes visuals over scripts, believing that strong visuals can draw viewers in and make the content more engaging.
- Mag emphasizes the importance of a strong hook in the first 3-5 seconds of a video to capture viewers' attention and increase watch time.
- One Peak Creative is launching a group coaching program to provide more personalized support to their students.
One Peak Creative Origin Story
Mag Jackson, co-founder of One Peak Creative, shares the company's origin story. One Peak Creative started as a marketing agency in 2015, offering services like social media management, graphic design, and website building. In 2019, they pivoted to video production, working with local and national brands on social media and TV broadcast campaigns. The company eventually transitioned to online education in 2023, launching their first course, the TikTok and Reels Creator Course, which has quickly grown to almost 75,000 students. Mag explains that the shift to online education was driven by a desire to share their expertise and reach a broader audience, as well as to avoid the burnout associated with their previous work.
Effective Marketing Strategies Implementation
Mag discusses One Peak Creative's approach to marketing, emphasizing their commitment to edutainment. They believe in creating ads that are both entertaining and informative, rather than simply trying to sell a product. Mag explains that they initially tried a more traditional approach to marketing their online courses, but it didn't perform well. They realized that they needed to take a different approach, focusing on entertaining their audience and letting learning happen organically. This strategy has proven successful, with their ads generating significant engagement and driving course sales.
Creating Strong Video Hooks for Marketing
Mag highlights the importance of a strong hook in the first 3-5 seconds of a video. She explains that the algorithm prioritizes watch time, so if viewers aren't engaged within the first few seconds, they are likely to drop off. Mag emphasizes that creators should spend 80% of their time perfecting the hook, as it can make or break the success of a video. She shares a personal anecdote about a video she created that received minimal views because it lacked a compelling hook. After re-editing the video with a stronger hook, it went on to receive millions of views. Mag suggests using elements like visuals, text blocks, and captions to spark curiosity and keep viewers engaged.
Social Media for One Peak Creative
Mag discusses One Peak Creative's social media strategy, emphasizing the importance of embodying their teachings. They believe in practicing what they preach, creating organic content and ads that convert. Mag shares her personal experience growing her TikTok account to 100,000 followers in six months, using the same strategies she teaches in her courses. She emphasizes the importance of building a social media presence around one's authentic self, rather than simply trying to gain attention through gimmicks. Mag also discusses the company's plans for future growth, including the launch of a group coaching program to provide more personalized support to their students. She believes that group coaching will offer valuable insights and actionable tips, helping students implement the strategies they learn in the courses.
