Brief Summary
This video discusses the strategy of using multiple micro sites to generate leads for local businesses. It covers what a micro site is, how to create them, and whether the investment is worthwhile. The key takeaways are the importance of vertical selection, pricing strategies, and the use of AI automations to manage leads effectively.
- Micro sites targeting specific verticals and locations can outrank competitors.
- Exact match domains (EMD) are powerful for local SEO.
- AI-powered automations can streamline lead qualification and delivery.
Intro: Micro Sites Strategy
The video introduces the concept of using micro sites to boost local business leads. The speaker shares his experience of building 50 micro sites in the past year and discusses the effectiveness of this strategy. He uses the example of "roofers in Alabama" to illustrate how a website with an exact match domain (EMD) can rank highly on Google. The speaker emphasizes that this strategy is particularly effective for local businesses, e-commerce, and professional services.
How to Build Micro Sites
To implement this strategy, the speaker suggests creating multiple websites targeting specific locations within a vertical. For example, instead of just "roofers in Alabama," one could create "roofers in Huntsville," "roofers in Birmingham," etc. He recommends using WordPress or a custom solution to build these websites, emphasizing the importance of a well-structured website for SEO. The goal is to dominate search results by having multiple websites in the top 10 positions for relevant search queries.
The Advantage of Scale and AI
The speaker highlights the advantage of scale and the use of AI to gain an edge over competitors. He suggests that business owners should not limit themselves to just one website but should instead create multiple websites to maximize their online presence. He also touches on the concept of having multiple DBAs (doing business as) under one business name to further expand their reach.
Was It Worth It?
The speaker confirms that building 50 micro sites was indeed worth the effort due to the significant increase in leads and opportunities. However, he notes that they learned valuable lessons and would approach the process differently in the future. He then shares four key considerations for those looking to implement this strategy.
Key Considerations: Vertical Selection
The first key consideration is vertical selection. The speaker advises against targeting highly competitive niches like roofers or electricians, as these are often saturated. Instead, he recommends finding niches that are less competitive and may not have a map pack in Google search results. He uses the example of "pool installers in Alabama" as a potentially less competitive vertical.
Pricing and Delivery
The speaker combines pricing and delivery as codependent concepts. He explains two basic pricing models: charging 5-10% of the job cost or a flat fee ranging from $75 to $250 per lead. The pricing strategy often depends on the efficiency of lead delivery. If the delivery process is manual and cumbersome, a higher price may be necessary.
AI Automations and Optimizations
The final key consideration is the use of AI automations to optimize lead management. The speaker describes a system where an AI agent answers calls from the micro sites, qualifies the leads, transcribes the information, and sends it to the client. This automation ensures that every call is answered and that leads are promptly delivered to the business owner.
How to Get the System
For agency owners interested in implementing this system, the speaker encourages them to reach out directly. For business owners, he recommends visiting Rank Expand's website and booking a strategy call to discuss their goals and how the agency can help them implement this micro site strategy.
