TLDR;
This video explains how to create a profitable YouTube channel for your business without needing millions of views or showing your face. It focuses on specialty channels that target specific niches and provide valuable content to potential customers. The key takeaways include:
- Identifying high-traffic, low-competition keywords to attract the right audience.
- Creating simple, informative videos that address common customer questions and concerns.
- Utilizing affordable resources like AI, freelance writers, and video editors to streamline content creation.
- Building trust with potential customers by providing valuable content and establishing a strong online presence.
Intro: Two Sides of YouTube [0:00]
The video introduces two types of YouTube channels: viral channels that aim for millions of views quickly, and specialty channels owned by businesses or solopreneurs. These specialty channels focus on niche topics and get around 10,000 to 30,000 views per video, but can still generate significant revenue. The AHRs channel, which provides SEO tutorials and promotes its SEO software, is compared to the author's viral channel. Despite having significantly fewer views, AHRs likely makes a similar amount of money due to the highly targeted and warm audience it attracts.
The Power of Targeted Content [1:47]
The importance of creating videos that address specific customer needs and questions is emphasized. Using Vid IQ, the video demonstrates how to find keywords with high search volume and low competition, such as "how to start an LLC." By creating videos around these keywords, businesses can attract potential customers who are actively searching for their products or services. The example of Carlton, a tax consultant who gained clients through his YouTube videos, illustrates the power of providing valuable content to a targeted audience.
Real-World Examples: Motorcycle Gear and Evil Goods [3:45]
The author shares personal experiences to illustrate the effectiveness of specialty channels. He recounts how he purchased motorcycle gear from RevZilla, a company whose YouTube videos he had watched extensively. This highlights how providing informative videos can build trust and influence purchasing decisions. The success of the author's skincare brand, Evil Goods, which generated $4.3 million in its first year, is also mentioned as an example of how a specialty channel can drive sales.
The Benefits of an Automated Faces Channel [5:52]
The video explains that creating an automated faces channel can add $10,000 or more to a business's bottom line each month. This type of channel involves creating videos without showing your face and automating the content creation process. Examples of clients who have successfully used this strategy to gain clients and generate revenue are shared. The author also mentions his own specialty channel, which generates around $300 per month from a single video with 22,000 views.
Finding High-Traffic, Low-Competition Keywords [9:21]
The video provides a step-by-step guide on how to find high-traffic, low-competition keywords using Vid IQ. It demonstrates how to search for keywords related to your product or service and analyze their search volume and competition. The goal is to identify keywords that have a lot of search traffic but low competition, increasing your chances of ranking well in search results. Examples of keywords related to motorcycle gear, such as "adventure bike," "best motorcycle boots," and "best motorcycle jackets," are provided.
Choosing a Video Format and Writing a Script [11:58]
The video outlines four formats for creating specialty videos: listical videos, reviews/walkthroughs, tutorials, and comparison videos. It recommends starting with listical videos due to their simplicity. The video also provides a template for writing effective video scripts, including a hook, credentialization, a call to action, and valuable content. It suggests using AI or affordable writers from Upwork to create scripts, with an estimated cost of $50 to $75 per script.
Recording and Editing the Video [15:00]
The video presents several options for recording the video, including using someone else's voice (AI or voice-over artist), using your own voice, or hiring an on-camera host. It recommends starting with a faces version to streamline the process. The video also emphasizes the availability of affordable video editors from countries like Indonesia, India, and Pakistan, who can be hired for $5 to $10 per hour on platforms like Upwork. It advises creating a job post with a link to a video editing style you want to model.
Creating an Effective Thumbnail and Uploading the Video [17:38]
The video stresses the importance of the title and thumbnail, stating that they are as important as the video itself. It recommends hiring an affordable thumbnail designer for $10 to $20 per thumbnail on Behance. The video then provides a step-by-step guide on how to upload your video to YouTube, including adding the keyword to the title, placing a call to action at the top of the description, adding relevant keywords to the description and tags, and selecting an appropriate thumbnail.
Patience and Consistency [21:27]
The video advises patience, noting that specialty videos take longer to rank and grow. It shares an example of a video that generated $300 per month after an initial period of low viewership. The overall strategy is to fill your channel with videos that address common customer questions and concerns, creating a rabbit hole of content that builds trust and encourages purchases. The video concludes by presenting three options for businesses: relying on random customer discovery, paying for expensive ads, or investing in a faces channel.