TLDR;
This video discusses PETA's history, controversial marketing strategies, and declining reputation, particularly focusing on their problematic practices of euthanizing animals and their recent attack on the game Umamusume Pretty Derby. The video highlights how PETA's actions have led to widespread criticism and a loss of credibility, especially within the Japanese community.
- PETA's early success came from shocking marketing campaigns.
- The organization has a high euthanasia rate in its shelters.
- PETA faced significant backlash for disrespecting the legacy of Silent Suzuka and criticizing Umamusume Pretty Derby.
Intro [0:00]
The video introduces PETA (People for the Ethical Treatment of Animals) and its mission, which includes the belief that animals should not be used for experimentation, food, clothing, entertainment, or any other form of abuse. PETA gained prominence through its marketing strategy of grabbing headlines by any means necessary, often using shocking and bold campaigns. However, with the rise of Gen Z, PETA's tactics have become viewed as mere rage bait, leading to a decline in their effectiveness and credibility.
How PETA went from Boldness to Ragebait [6:19]
PETA initially gained relevance through shocking marketing campaigns, such as comparing meat packers to serial killer Jeffrey Dahmer. While these tactics generated attention and helped spread awareness about animal rights, they eventually became outdated and offensive. Campaigns like "Holocaust on a Plate" and comparing dog breeders to Hitler were widely criticized. PETA's attempts to stay relevant by making increasingly shocking statements often crossed the line into rage bait, alienating even their target audience of vegans.
Rescuing Animals by... Killing them? [10:35]
PETA's actions reveal a disturbing pattern of euthanizing animals rather than rescuing them. In 2017, PETA employees kidnapped and euthanized a 9-year-old girl's Chihuahua, ignoring state laws requiring them to hold the pet for five days. Investigations have shown that PETA euthanizes a high percentage of animals in their shelters, with rates significantly higher than other agencies in Virginia. This practice aligns with the founder's belief that stray cats should be killed, raising serious questions about PETA's true intentions and their commitment to animal welfare.
Attacking Umamusume: The Worst Decision PETA Ever Made [14:00]
PETA faced significant backlash for attacking the popular mobile game Umamusume Pretty Derby, which features anime horse girls based on real-life Japanese racehorses. PETA posted a grotesque image of the anime version of Silent Suzuka, a well-respected horse, with a severe leg injury, criticizing the game's portrayal of horse racing. This action was seen as disrespectful to the legacy of Silent Suzuka and the efforts of the game developers, who have revitalized the horse racing industry and support retired racehorses.
Japan Catches Wind & PETA's Reputation Gets Eviscerated [19:29]
PETA's attack on Umamusume Pretty Derby resulted in widespread condemnation, particularly in Japan. A Japanese politician and the owner of Silent Suzuka publicly criticized PETA's actions, highlighting the organization's hypocrisy and lack of respect for animals. The controversy led to increased awareness of PETA's high euthanasia rates and questionable practices, damaging their reputation in Japan and worldwide. The community's response included community notes on PETA's post, pointing out violations of Umamusume's community guidelines and calling for legal action against PETA.
