TLDR;
This video outlines six common mistakes freelancers make on Fiverr and provides actionable strategies to overcome them. It emphasizes the importance of building trust, strategic pricing, niche selection based on demand, professional presentation, avoiding fake sales tactics, and diligent follow-up. By addressing these key areas, freelancers can increase their visibility, attract clients, and ultimately achieve success on the platform.
- Sell trust, not just services, by being specific and showing proof.
- Price competitively low to gain reviews, then gradually increase prices.
- Choose a niche based on proven demand and specialize within it.
- Present a professional image with clean, bold, and human visuals.
- Avoid fake scarcity tactics and focus on clarity and authenticity.
- Follow up with potential clients to increase your chances of getting hired.
Introduction to Fiverr Success [0:00]
The video introduces the idea that success on Fiverr is not about luck but about strategy. The speaker shares his experience of making $1,000 in his first month on Fiverr, despite starting with zero orders and reviews. He promises to break down six key things that freelancers need to do to start getting clients on Fiverr.
Problem 1: Sell Trust, Not Just Services [0:22]
Many freelancers on Fiverr focus on selling services like logo design or copywriting, but they should focus on selling trust. To fix this, freelancers should avoid generic descriptions and instead use specific language that targets a particular type of client. They should also provide proof of their abilities through testimonials, portfolio pieces, and screenshots of past work. Visuals are crucial, so freelancers should invest time in creating compelling thumbnails and gallery images using tools like Canva. It's important to identify a target buyer and tailor your gigs to speak directly to them, avoiding generic appeals.
Problem 2: Pricing Mistakes [2:52]
Pricing is a critical aspect where many beginners falter by either pricing too low or too high. Setting prices at $5 attracts problematic clients who are demanding and leave poor reviews. Pricing the same as top sellers with many reviews is also ineffective because buyers will choose the established seller. The Goldilocks strategy is recommended: pricing competitively low to attract attention without devaluing your services. The initial orders should focus on gaining reviews, which are the currency on Fiverr. Once a freelancer has a few five-star reviews, they can gradually increase their prices. Using Fiverr's free tier package system, with a basic package to attract buyers and standard and premium packages to upsell and make money, is also advised.
Problem 3: Choosing a Niche Blindly [4:51]
Many freelancers choose a niche based on personal interest rather than market demand. While almost any niche can be profitable if packaged correctly, it's crucial to check the demand first. Research involves typing the niche idea into Fiverr search, checking the number of gigs, and seeing if those gigs have reviews and consistent orders. Even in crowded niches, success is possible by packaging services differently, such as selling brand identity packages instead of just logo design or CTR-optimized thumbnails instead of just YouTube thumbnails.
Problem 4: Looking Unprofessional [6:10]
Freelancers have only a few seconds to grab a buyer's attention, so their gig visuals must be professional. Thumbnails should be clean, bold, and human, ideally using a face and clear wording. The gallery should be used strategically to visually explain packages, using tools like Canva to create graphics that detail what's included in each tier. Buyers skim, so visuals should be simple and easy to understand.
Problem 5: Fake Sales Tactics [7:19]
Using fake scarcity tactics, such as "limited spots available" or "70% off for a short period of time," is ineffective on Fiverr. These tactics make freelancers look desperate and fake because Fiverr gigs are live 24/7, making it impossible to enforce limited availability. Buyers want clarity and authenticity, so freelancers should focus on clearly explaining what they do, why they're good at it, and why they're better than other sellers.
Problem 6: Neglecting Follow-Ups [8:12]
Freelancers often lose money by not following up with potential clients who have messaged them. It's important to politely and professionally remind them that you're available, check in a couple of days later, and share something useful to keep the conversation warm. A CRM can help track leads and know when to follow up, as Fiverr's inbox can be messy. Even without a CRM, a manual system is necessary because buyers often hire the freelancer who followed up at the right time.