Brief Summary
The video discusses the potential impact of AI on job markets and presents seven AI-related skills that can be monetized. It emphasizes the importance of adapting to the rapidly changing technological landscape and provides practical advice on how to stay ahead by acquiring skills such as precision prompting, trend spotting, AI content strategy, AI localization, AI personalization, AI content creation, and critical thinking with an entrepreneurial mindset.
- AI is rapidly changing the job market, potentially replacing many jobs.
- Seven AI-related skills can earn significant income.
- Critical thinking and an entrepreneurial mindset are essential for long-term success.
Why AI Could Take Your Job (And How to Stay Ahead)
The speaker expresses concern about the rapid advancement of AI and its potential to replace jobs, including her own. She notes that while having a great website or social media presence once provided a competitive advantage, the widespread adoption of AI means that advantages are now short-lived. By 2030, 85 million jobs could disappear due to automation, but 78% of companies already use AI, and 92% plan to increase their AI usage by 2026. The video aims to provide a positive outlook by highlighting seven AI skills that can generate income and require only a few weeks of learning. The final skill discussed is considered a game-changer and is being taught to the speaker's children to prepare them for the future.
Skill #1: Precision Prompting
Precision prompting involves asking the right questions to get the desired output from AI tools like ChatGPT. Instead of general requests, specific instructions should be given, such as providing five LinkedIn post ideas for CTOs at midsize companies about cutting cloud costs with AI, keeping it expert, no fluff, and starting with something exciting but with a little FOMO. The speaker mentions that they are looking for a copywriter skilled in prompting and knowing which tools to use, rather than someone with perfect grammar. Tools like easy gen.io, Claude, and Poppy AI can help write copy with minimal prompting. Freelancers with these skills can earn $80 to $200 per hour by producing high-quality work efficiently. To improve results from ChatGPT, instruct it to act like an experienced, award-winning journalist whose articles go viral, and even "threaten" the AI to improve its performance. The key is to give the AI the right mindset, have it analyze data, generate solutions, and provide incentives by emphasizing that its performance affects your outcomes.
Skill #2: Trend spotting
Trend spotting involves predicting upcoming trends rather than just catching up on current ones. AI can scan TikTok, Amazon, and Google Trends to identify early spikes in niche-specific areas. For example, the speaker's COO stays informed by subscribing to 30-50 creator economy newsletters and uses ChatGPT to identify trends and strategies to stay ahead. By asking the right questions, one can become a trendsetter. Quick trend reports can be sold for $50-$100, in-depth analyses for $300-$500, and exclusive ideas for up to $1,000. The real value lies in presenting these insights in a client-oriented manner. The speaker recommends using Gamma, an app that creates landing pages, reports, and social media content powered by AI, to turn raw data into stunning, shareable reports or pitch-ready decks quickly and without design skills.
Skill #3: AI Content Strategy
AI content strategy involves creating a high volume of content by repurposing a few core ideas across multiple platforms. Content creators like Gary Vee and Alex Heroszi create 300-500 pieces of content a week by adapting two or three core videos for different platforms. The speaker emphasizes that the quality of content does not have to suffer if AI-driven strategies are used to adapt unique ideas for various social media platforms. For example, a podcast can be repurposed into YouTube content, audio content, and quick LinkedIn posts. AI tools like Poppy, easy gen, and Gamma can assist with visuals and social media posts, acting as a social media manager. AI can analyze customer reviews and sales data to write catchy, AI-friendly product descriptions, identify trending hashtags and post times, and create engaging posts and scripts. AI can also segment customers and send personalized offers, leading to significant business growth. Consultants charge $100-$200 per hour for this service, while beginners can start helping businesses for $25-$50 per hour.
Skill #4: AI Localization
AI localization involves adapting content for different languages and cultures. The speaker shares an example of dubbing an interview with Reed Hoffman into Russian, which gained over 200,000 views and generated ad revenue. AI not only translates but also localizes content, making it more personal and considering language, visuals, and local trends and laws. Airbnb boosted bookings in Japan by switching to minimalist wabishabi designs, and Netflix cut promo costs in Asia with AI-made local trailers. Businesses pay $200-$500 or more to audit sites for cultural missteps, as 92% of consumers abandon brands after a single cultural fail. By mastering AI localization, you can bridge the gap between global businesses and local audiences, localizing websites, offers, content, and ads.
Skill #5: AI Personalization
AI personalization involves using AI to tailor offers and content to individual customers, boosting sales on autopilot. For example, KFC's AI sends Michael from Texas coupons for spicy wings on Fridays, leading to increased reorders, and Blue Bottle Coffee's AI emails customers when their beans are running low, increasing repeat purchases by 37%. This is achieved by connecting analytics and CRM data, allowing AI to track customer habits and use ChatGPT to create personalized emails in minutes. The speaker recommends studying Gemini for Google Sheets to analyze customer feedback and create better products and targeted offers. Gemini summarizes reviews in a spreadsheet, saving significant time. Many companies need specialists in this area.
Skill #6: AI Content Creation
AI content creation involves using new video generation tools to create content from scratch. Tools like VO3 can generate videos plus voice, including dialogues. Scripts can be generated using AI and then fed into tools like Nvidia AI, V3, and Sora to create videos for brands. The speaker emphasizes that mastering these tools requires learning how to use them effectively, including creating manuals for consistent character representation in videos. Examples include recreating modern creators using V3 and creating AI characters that appear real. By mastering video creation, you can offer services like TikTok ads in 24 hours for $50, as clients prioritize results over the creation process.
Skill #7: Critical Thinking & Entrepreneurial Mindset
Critical thinking and an entrepreneurial mindset are essential because AI still makes mistakes and hallucinates. Entrepreneurs need to identify problems and develop solutions. The speaker believes that in 2025, anyone can be an entrepreneur and build a tool in 24 hours using available resources. She is teaching her children to come up with ideas and bring them to life, as AI makes it easier to deliver on those ideas. The speaker encourages viewers to take advantage of the opportunities in 2025 and stay positive about the changes.
