Alright, here's a summary of the YouTube video, broken down chapter-wise and keeping the essence of the original content.
Brief Summary
This video is all about how to succeed on YouTube. It covers everything from choosing the right topics and creating engaging content to editing, thumbnails, and the importance of patience. Key takeaways include:
- Focus on creating videos that audiences want to watch, not just what you're interested in.
- Use retention curves to understand what's working and what's not in your videos.
- Incorporate storytelling techniques to keep viewers engaged.
- Be patient and persistent, as it takes time to build an audience on YouTube.
Which topics to make video ON
The video starts with an example of a Stephen Hawking video that initially didn't get many views. However, views spiked dramatically after Hawking's death. This illustrates the first lesson: create videos about topics that people are actively searching for. Don't just make videos based on your own interests. To find these topics, look for events that generate a lot of public interest, like celebrity news or trending topics on social media.
How to Identify Topics
To figure out what topics are in demand, keep an eye on current events and trends. The speaker gives examples like Aryan Khan's arrest and trending topics on Twitter. When something is generating a lot of buzz, people will be searching for information about it. Creators who cover these topics are likely to see good views.
How to create content
Before diving into how to make good content, it's important to understand what makes content "good" or "bad." This is where retention curves come in. A retention curve shows how long viewers are watching your video, if they are skipping parts, or rewatching certain sections. There are four types of lines in retention curves: horizontal (audience is engaged), gradual decrease (audience is losing interest), deep dips (audience is skipping), and spikes (audience is rewatching).
How to Use Stories
The video suggests using storytelling to keep viewers engaged. The speaker introduces the "CTO" formula: Contract, Time (limited), and Only One Way. "Contract" refers to creating a mystery or promise to the audience. "Time" means setting a deadline or time constraint to build suspense. "Only One Way" means giving the protagonist only one way to solve the problem. The speaker then provides an example of a fictional story about a shopkeeper and an industrialist, illustrating how to incorporate these elements.
Editing
Editing is crucial for packaging your content effectively. The video focuses on "pacing." Fast-paced videos tend to be more engaging. To increase pacing, remove unnecessary pauses and breaks in your speech. However, the speaker cautions that fast pacing isn't always appropriate, especially when explaining complex concepts.
Thumbnails
Thumbnails are essential because they determine whether people will click on your video. The video discusses three types of thumbnails: mystery, weird, and high demand. Mystery thumbnails create curiosity by hinting at something intriguing. Weird thumbnails use unusual or shocking imagery to grab attention. High-demand thumbnails capitalize on trending topics or popular themes.
Patience
Patience is the most important factor in a YouTube journey. Even with great content, it can take months to see results. YouTube's algorithm needs time to learn about your channel and who to recommend your videos to. The speaker recommends uploading consistently for at least 100 days to give the algorithm enough data to work with.
Revision
The video concludes with a recap of the main points: create videos based on audience demand, use retention curves to improve content, incorporate storytelling techniques, focus on pacing in editing, create compelling thumbnails, and be patient.
