Brief Summary
Alright, so this video is all about the SEO skills you need to kill it in this new AI world. Forget about just ranking on Google; you gotta think bigger, like "search everywhere" optimization. Key takeaways include:
- Optimizing across multiple platforms beyond just Google, like YouTube, Reddit, and social media.
- Becoming a "vibe coder" by using AI tools to build websites and applications quickly and cheaply.
- Focusing on creating link bait to earn media and influence large language models.
- Adapting to change and embracing new technologies instead of sticking to outdated methods.
Intro
SEO is not just about those 10 blue links anymore, boss. If you want to make it big in this AI-driven world, you need to level up your skills. There's actually more opportunity now than ever before, but you gotta be willing to adapt and learn new tricks.
Search Everywhere Optimization
Google might still be the king of search, but don't put all your eggs in one basket. You need to optimize across multiple platforms. Think about YouTube, your Google Business Profile, Reddit, and social media. Google pulls info from all over the place these days, and so do those large language models. The goal is to dominate every place where your customers are searching. Stop thinking your website is the only place for SEO; it's just the starting point. Focus on owning as much Google real estate as possible. If you know how to do SEO for Google, a lot of those principles apply to other platforms too, because they're all using natural language processing (NLP) to understand content. Relevance is key. Create content that attracts your ideal clients, and don't stop at just your website. Google searches are growing, but clicks are going down, especially with AI mode. You gotta think broader and become a digital marketer, not just an SEO.
GEO
To influence large language models like ChatGPT, Gemini, and Google's AI mode, you can't directly optimize a profile on those platforms. Instead, focus on signals that these platforms use to determine what to show. For local businesses, this means getting a ton of Google reviews relative to your competitors and ranking well in traditional organic search results. Large language models crawl search results from various search engines, so traditional SEO signals still matter. Be a good business, do good work, get good reviews, and market your website. Make your site easily crawlable and indexable, using pure HTML to ensure large language models can understand your content. Focus on earned media, owned assets, and rented assets to drive branded searches and influence large language models.
Vibe Coding (for SEO)
One of the most important skills you can learn right now is "vibe coding," which means using AI tools to build real applications and websites. These platforms help you build things you could never have done before, at a fraction of the cost. For example, you can use ChatGPT to create prompts and Replit to build fully functional prototypes for link bait projects in minutes for just pennies. This opens up a world of possibilities, allowing anyone to build a business without the traditional constraints of design and development costs. Spend time building stuff and see the power of these tools.
Link Bait
Linkbait is super important because earned media is powerful for influencing large language models. Focus on getting backlinks from trusted entities, whether they're do-follow or no-follow. Think about whether having your brand on a website is beneficial, rather than just manipulating links. Use controversial angles, data-driven content (especially if you build the data yourself), animated graphics, and up-to-date statistics. Building free tools and quizzes is also a great way to attract links. Don't just look at what's working in your industry; look at other industries and adapt successful ideas to your own.
Become an SEO Architect
Stop focusing on the small details of every channel. Large language models and AI agents will be able to handle that stuff easily. To be successful, you need to be the visionary and the builder. AI can do a lot, but it doesn't do anything until you make it do something. The people who come up with ideas and use these tools to build them out are the ones who will win. The best ideas will always win out. Be the visionary for your SEO and YouTube campaigns, and use AI tools to do the heavy lifting.
Modern SEO Team
SEO job postings might be down, but that's because AI can do so much now. To survive, you need to become more valuable. A modern SEO team will consist of a search strategist (human plus AI), a content team (using tools like Rankability), and technical experts (using agents to improve loading speed and front-end code). AI can even handle customer service. One well-organized person could technically run the whole operation, but you probably want architects in each division. Teams will become many strategists and architects supported by agents and large language models. Learn this stuff because this is the way it's going forward.
Adaptability
The biggest question is how to keep your skill set fresh with constant innovation. The answer is simple: be willing to adapt. When something gets replaced with a better technology, use it. Don't resist change, or you'll get destroyed. Avoid sunk costs; everything you did in the past is irrelevant. All that matters is right now. Be organic with your movements and pretend like every day is a new day. Take ruthless and intense action to continually learn and get better. Don't use old ways of learning; schools are outdated. Application leads to learning. Take action, encounter problems, and solve them. That's what builds experience. Do things, build projects, and take action to learn. The best way to learn SEO is to actually do SEO.
