TLDR;
This video discusses how to choose the right social media platform for content creation, whether for personal branding, business advertising, or earning money. It covers Snapchat, Instagram, YouTube, LinkedIn, and Facebook, detailing the strengths, weaknesses, and earning potential of each. The video emphasises the importance of understanding your target audience and aligning your content with the platform's user base to maximise success.
- Snapchat is best for fun, light-hearted content and has less competition.
- Instagram is ideal for personal branding and influencer marketing through brand collaborations.
- YouTube is the go-to platform for long-form content, building a stable audience, and significant ad revenue sharing.
- LinkedIn is perfect for professional networking and writing-based content, attracting an educated audience.
- Facebook, while declining in popularity among younger users, still offers substantial earning potential with a large following.
Introduction: The Rise of Content Creation [0:00]
The video starts by acknowledging the growing trend of people wanting to become content creators, driven by the perceived glamour and financial rewards seen on social media. Many individuals, from students to engineers, are eager to start creating content. However, many are unaware of the challenges and the importance of choosing the right platform. The video aims to address these issues by providing a comprehensive guide to different social media platforms and how to effectively use them for content creation and monetisation.
Snapchat: The Hidden Gold [2:21]
Snapchat is often underestimated as just a platform for sending snaps and building streaks. However, it currently has 200 million active users, making it a less crowded space compared to YouTube (450 million) and Instagram (350 million). Snapchat is best suited for those who enjoy creating light-hearted, fun content and connecting with others in a casual way. Educational content doesn't perform well on Snapchat, but it offers good monetisation opportunities with a 50,000 follower requirement. Creating popular filters can also generate significant income. While the audience on Snapchat is less stable compared to other platforms, it can be a great choice for creators focused on humour and entertainment.
Instagram: The Influencer's Hub [4:05]
Instagram is a major social media platform with 350 million active users. Although Instagram doesn't directly pay its users through monetisation, it is a prime platform for influencer marketing, where brands offer substantial payments for collaborations. The platform is particularly effective for startups, small businesses, and individuals looking to build a personal brand. By posting content that resonates with the Gen Z audience, creators can gain followers and high engagement rates. With 100,000 to 150,000 followers and consistent views, creators can charge around ₹40,000 to ₹50,000 per brand collaboration for infotainment content. For those with 500,000 to 600,000 followers and similar view counts, the rate can increase to ₹150,000 per reel. Instagram is excellent for building a cool image and fostering strong connections with followers through stories and regular updates.
YouTube: The King of Content [7:33]
YouTube has surpassed Netflix in TV streaming and has distributed over ₹21,000 crore to creators in the past three years. It is a unique platform where people actively search for information and solutions, making it a powerful search engine. While YouTube Shorts offer less earning potential (comparable to an engineer's salary with millions of views), long-form content is where the real money is. Brands pay handsomely for integrations in long-form videos, with creators earning ₹100,000 to ₹150,000 per integration for videos with 100,000 to 150,000 views. YouTube's audience is highly stable; once viewers connect with a creator, they are likely to remain loyal unless the content quality drastically declines. YouTube is the best platform for long-term influence, substantial earnings, and building a strong face value.
LinkedIn and Twitter: The Power of Writing [11:12]
LinkedIn and Twitter are writing-based platforms that offer significant earning potential. LinkedIn, in particular, is favoured by educated professionals, making it ideal for those with strong writing skills. A million followers on LinkedIn can yield higher earnings than the same number on YouTube or Instagram due to the audience's demographics and willingness to pay for valuable content. LinkedIn is not a video-sharing platform; instead, it thrives on written posts that encourage engagement. It is perfect for professionals looking to target bureaucrats and business people. College students can also benefit from using LinkedIn, as companies often check candidates' profiles along with their resumes.
Facebook: The Declining Giant [12:52]
Facebook, while once a dominant platform, is gradually losing popularity, especially among younger users. Its audience primarily consists of older demographics, such as parents and grandparents. Although growing on Facebook is relatively easy, it may not be the best platform for those starting their social media journey due to its aging user base. However, Facebook still offers substantial earning potential for creators with a large following, often surpassing other platforms in terms of revenue. Despite its decline, Facebook remains a significant platform with unique opportunities for certain types of content.
Conclusion: Choosing the Right Path [14:05]
The video concludes by reiterating that the information shared is focused on earning potential and helping viewers choose the best platform for their needs. The channel plans to release more videos related to YouTube, business, and self-growth, aiming to address the confusion many people face when navigating the world of content creation. The goal is to provide clarity and guidance, ensuring creators can work effectively and achieve their goals.
